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Salary: USD 160,000 - 180,000 / annual
Linktree is hiring a YouTube Creator Manager to build and manage relationships with YouTube creators, helping them maximize value from Linktree while bringing their needs, behaviors, and feedback to the business and product teams.
You will own a portfolio of YouTube creators and serve as their primary point of contact at Linktree. Depending on each creator's needs and engagement level, you'll provide tailored support to help them grow their audience, deepen community engagement, and monetize their content.
Key responsibilities include:
• Creator Portfolio Management: Develop relationships with a portfolio of YouTube creators, serving as their primary Linktree partner and delivering support based on creator tier, needs, and opportunities.
• Creator Growth & Monetization: Help creators get more value from Linktree by identifying opportunities to improve product usage, grow audiences, drive engagement, and monetize their presence.
• Creator Education & Product Adoption: Educate creators on Linktree products, features, and best practices, with focus on driving awareness and adoption of YouTube-specific tools.
• Creator Insights & Feedback: Develop deep understanding of how YouTube creators operate—their workflows, goals, pain points, and unmet needs—and systematically capture insights to help Linktree better serve this audience.
• YouTube Ecosystem Learning: Help build Linktree's understanding of the YouTube creator ecosystem by identifying patterns across your portfolio and surfacing opportunities for new or improved YouTube-specific tools.
• Cross-Functional Partnership: Work closely with Product, Product Marketing, Growth, Content, and other creator-facing teams to share insights, support product launches, and turn creator feedback into actionable opportunities.
• Portfolio Performance: Track creator engagement, product adoption, and portfolio signals to understand what's working and where Linktree can deepen creator relationships.
You'll sit within Linktree's Content Partnerships team in Marketing and work in a hybrid setup with offices in San Francisco and Los Angeles (3x/week LA office expectation noted in application).
REQUIREMENTS:
• 4+ years of experience in creator management, talent management, creator partnerships, account management, or related role within the creator economy
• Direct experience managing relationships with creators or talent and serving as a trusted, day-to-day partner
• Strong knowledge of the YouTube creator ecosystem, including how creators build audiences, monetize content, and operate their businesses
• Creator-first mindset with ability to understand individual creator goals and translate them into practical recommendations
• Strong relationship-building and communication skills; ability to develop trust with creators across different sizes, categories, and career stages
• Track record managing a portfolio of relationships while prioritizing effectively across different levels of need and opportunity
• Strong curiosity about creator behavior and ability to turn conversations and observations into broader insights and patterns
• Comfort working cross-functionally and representing creator needs to internal partners across Product, Marketing, Growth, and other teams
• Data-informed approach to relationship management, using creator and portfolio performance signals to guide priorities and recommendations
• Entrepreneurial mindset and comfort operating in a role where you'll help shape the playbook
NICE TO HAVE:
• Direct experience with YouTube creators at YouTube, creator platforms, talent management companies, agencies, MCNs, or creator-focused tech companies
• Knowledge of YouTube ecosystem including creator business models, monetization strategies, audience development, and emerging trends
• Experience helping creators adopt new products, tools, or features and translating product capabilities into creator value
• Experience gathering structured creator or customer feedback and partnering with Product teams on product development
• Experience working with creators across multiple tiers, from emerging to established talent
• Background in consumer technology, social platforms, SaaS, creator economy, or digital media
