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Wallapop, a leading marketplace platform, is seeking a Yield & Programmatic Partner to drive and maximize advertising revenue through strategic inventory management, advanced pricing optimization, and strong demand partner relationships.
You will develop and execute yield strategies across direct sales, programmatic, and network demand channels. Key responsibilities include setting and optimizing floor prices, waterfalls, and auction configurations to maximize revenue per impression; ensuring optimal revenue delivery from indirect demand sources including Open Bidding SSPs, Idealo, AdMob, and ad networks; and analyzing inventory performance to identify revenue opportunities.
You will forecast advertising revenue, manage pacing against targets, and report on performance trends. The role involves negotiating rates, terms, and SLAs with programmatic partners, SSPs, and ad networks, as well as onboarding and evaluating new demand sources to measure incremental value and auction efficiency.
You will manage relationships with key programmatic buyers, agencies, and demand partners while optimizing the demand path to reduce auction inefficiencies and maximize advertiser competition. Collaboration is essential—you'll partner with the Ad Tech Lead on implementing yield strategies and troubleshooting revenue issues, coordinate with the sales team on inventory allocation and pricing strategies, and work with the product team on ad placement strategy and user experience impact.
The ideal candidate has 5+ years of experience in Programmatic, AdOps, or AdTech on the publisher side, ideally within a marketplace or large international media group. You should have strong knowledge of the programmatic ecosystem, hands-on experience in yield management and revenue optimization, and proven analytical skills with experience in A/B testing, revenue forecasting, and analytics tools like Looker and Google Analytics. Native or near-native English proficiency is required; Spanish is a plus.
Wallapop operates on a hybrid model with a minimum of 6 days per month in the Barcelona office. The company offers generous benefits including a 2k annual learning budget, free office meals, language lessons, private health insurance, flexible working hours, gym and wellness plans, and 26 holidays per year.
