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Website Product Manager

Connecteam - Tel Aviv, Israel - Hybrid - posted 2026-10-22

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Connecteam is seeking a Website Product Manager to lead the strategic evolution and optimization of its digital presence. The company is a leading platform for managing deskless teams, trusted by over 80,000 businesses worldwide, and is backed by $220M+ in funding from Insight Partners, Stripes, and Tiger Global. In this role, you will own the long-term website strategy as a core marketing and business asset. Key responsibilities include: **Strategic Website Management:** Shape and evolve the website strategy, plan architecture and content structure to reflect brand and product evolution, define quarterly roadmaps aligned with business priorities and product launches, and identify opportunities for website expansion and modularity to support growth. **Operations & Processes:** Manage all website operations across structure, performance, content, and UX. Define and implement scalable processes for project intake, prioritization, execution, and QA. **Conversion Rate Optimization:** Conduct deep performance analysis, plan and execute A/B testing and CRO initiatives to improve conversion paths across the site. **Technical Ownership:** Maintain and optimize the WordPress CMS, infrastructure, and performance (page speed, mobile, accessibility). Ensure site architecture supports SEO best practices, schema, and structured data. Anticipate technical and operational risks and ensure scalability. **Innovation:** Evaluate, test, and integrate emerging AI tools and modern web technologies to enhance site capabilities and maintain a cutting-edge digital experience. You will work independently, manage end-to-end product lifecycles, and drive initiatives forward with minimal managerial oversight. This is an individual contributor role with significant strategic influence over the company's digital presence. **Requirements:** - 3+ years in website management or digital product ownership within a SaaS environment - Proven success leading strategic website projects spanning UX, content, and infrastructure - Deep understanding of WordPress, including plugins, custom templates, and integrations - Strong grasp of conversion rate optimization, user journeys, and website performance metrics - Analytical mindset with track record of data-informed decision-making - Basic understanding of HTML/CSS with ability to scope and review development needs - Experience managing cross-functional web projects with multiple stakeholders - Experience with SEO and page speed optimization - Ability to work independently and navigate ambiguity with strong ownership bias

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