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Canva is seeking a Content Strategy Lead to join the Content & Discovery team in Sydney. This role sits within Strategy & Insights, where you'll combine structured problem-solving, research, and data-driven insights to identify content opportunities and translate them into clear strategic recommendations.
Key responsibilities include:
- Investigating complex content opportunities and converting data, research, and market signals into strategic insights
- Developing recommendations to guide investment decisions across Canva's content ecosystem
- Partnering with Product, Design, Engineering, Data, and other teams to align content strategy with product and business priorities
- Identifying user and content trends, emerging opportunities, and strategic gaps
- Framing ambiguous problems, developing hypotheses, and using evidence to drive team decisions
- Communicating complex strategic thinking in clear, actionable narratives for stakeholders
- Improving frameworks, processes, and ways of working to enable effective content decisions at scale
You'll work collaboratively across Content & Discovery and with partners throughout Canva, helping teams navigate ambiguity and make informed decisions. This role involves independently owning complex strategic work, exercising judgment across multiple information sources, and influencing your team and related teams.
Canva offers flexible work arrangements across its Sydney campus, Melbourne campus, and co-working spaces in Brisbane, Perth, and Adelaide. The company emphasizes trust and empowers employees to choose the balance that works for them.
Development opportunities include deepening expertise in global-scale content strategy, connecting user/product/content/business insights into actionable strategy, strengthening influence across multidisciplinary teams, and building experience navigating complex strategic questions in a fast-moving product environment.
Canva offers equity packages, inclusive parental leave, an annual Vibe & Thrive allowance for wellbeing and office setup, and flexible leave options.
Requirements:
- Strong analytical thinking combined with deep understanding of content, users, and digital products
- Ability to move between detailed investigation and big-picture strategic thinking
- Demonstrated ability to independently navigate ambiguous problems, gather information from multiple sources, and form evidence-based recommendations
- Collaborative communication skills; ability to bring different perspectives together, challenge assumptions constructively, and build alignment
- Strong practical expertise in content strategy and sufficient understanding of related disciplines (product, design, engineering, data) to tackle complex problems with minimal guidance
- Motivation to help build a content ecosystem that empowers global users to create and communicate visually
