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Salary: USD 116,000 - 181,300 / annual
Jane is a high-growth, founder-led SaaS company serving the healthcare practitioner community. With 70,000+ businesses and 250,000+ daily practitioners using their platform, Jane is building products that help clinics run their operations, care for patients, and grow their communities.
As Web Marketing Manager, you will own the end-to-end strategy for Jane's marketing website. This is a senior individual contributor role with significant influence across strategy, design, engineering, and content. You will be the decision-maker on website structure, information architecture, navigation, and page strategy—translating Jane's business goals into a concrete roadmap that drives growth and conversion.
Key responsibilities include:
- Owning the complete web strategy and translating business goals into a clear roadmap with frameworks that guide the Web team's decisions on what to build and prioritize
- Synthesizing qualitative and quantitative signals to understand what clinicians need from Jane, ensuring the website performs as a genuine growth channel
- Directing organic search and AI answer engine presence strategy, ensuring practitioners find Jane through Google and AI assistants
- Bringing an experimentation mindset, grounding strategic decisions in hypotheses and performance data
- Partnering with the web platform and enablement function to connect strategy to execution
- Collaborating closely with Product Marketing, Brand, Content, and Design teams to ensure the website's narrative aligns with Jane's positioning as a multi-product, AI-powered platform
You will work in a remote-first environment across Canada, the US, and the UK, with a team that values adaptability, learning agility, and deep connection to customer needs.
Requirements:
- Solid experience in web strategy, digital strategy, product/content strategy, or closely related discipline, including ownership of strategy for a substantial website or digital property. Technology-forward or platform product experience is a strong asset.
- Proven experience treating a website as a genuine growth channel
- Deep fluency in information architecture and navigation for multi-product sites
- Strong analytical instincts and comfort using analytics data to inform and validate strategic decisions
- Real experience running A/B tests and CRO growth experimentation at scale
- SEO/AEO fluency with understanding of what actually moves the needle
- Comfort working in modern CMS platforms (Jane uses WordPress). Experience with CRO tools (Optimizely, Contentful, Webflow, etc.) is a nice-to-have.
- Understanding of responsive design, accessibility, and cross-device testing
- Excellent communication and storytelling skills; ability to articulate strategy to stakeholders and make a compelling case
- Genuine curiosity about Jane's mission and the healthcare practitioners they serve
Note: The company welcomes applications from candidates who don't meet every qualification but are excited about the role.
