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n8n is an open workflow orchestration platform built for the AI era, enabling technical teams to automate faster with the freedom of code and speed of no-code. The company has grown to 260+ employees across Europe and the US since 2019, with 650,000+ active developers, 190K+ GitHub stars, and a $5.2bn valuation backed by Sequoia and SAP.
As Head of Demand Generation, you will own and scale the end-to-end demand engine that converts the builder community and product-led growth motion into a high-performance pipeline for Mid-Market and Enterprise segments. You'll design and lead acquisition, activation, and expansion programs across all channels, supported by strong analytics, experimentation, and cross-functional collaboration.
Key responsibilities include:
**Pipeline Creation & Ownership:** Drive pipeline creation targets across paid media, SEO, content, events, ABM, and partner/community co-marketing. Define and manage full-funnel experiences from website optimization to trial activation and enterprise nurture. Build and run ABM programs for top accounts in collaboration with AEs, SDRs, and SEs.
**Experimentation & Funnel Optimization:** Run high-cadence experimentation on messaging, pricing, and conversion flows. Improve PQL-to-MQA-to-SAL conversion through clear stage definitions and sales alignment. Instrument lifecycle journeys with onboarding, trial nurturing, and PQL warming.
**Team Leadership & Operating Rhythm:** Act as a player-coach for a growing team of 2–4 FTEs and agencies, scaling to 6–8 in 12–18 months. Set operating cadence with weekly channel reviews, monthly pipeline councils, and quarterly GTM planning. Define hiring bar, regional coverage strategy, and role charters.
**Tech Stack & Performance Management:** Own the demand tech stack (HubSpot/Marketo, Segment, Clearbit/6sense, enrichment/routing) in collaboration with RevOps. Establish guardrails for CAC payback, shutoff rules, and ROI discipline. Forecast and report on performance across ROI, velocity, coverage, and funnel health.
**Requirements:**
Must-haves:
- 8–12+ years of B2B demand generation leadership in high-growth SaaS, owning pipeline targets
- Data and attribution fluency: confident navigating multi-touch attribution, forecasting, and CAC payback optimization
- Strong collaborator with Sales; view GTM as "one team"
- Experience building and scaling ABM programs and CRO experiments targeting Enterprise
- Proven player-coach leadership: hired, developed, and led high-performing demand teams and agencies
- Technical audience empathy: credible communication with DevOps, IT, and SecOps buyers
Nice-to-haves:
- Community-led or open-source GTM experience (fair-code, freemium, or open-source environments)
- Partner co-marketing: successful campaigns with marketplaces or tech ecosystems
- Modern martech hands-on experience: HubSpot/Marketo, 6sense, product usage signals, warehouse-native reporting
- Field and event GTM: built and executed events strategies converting in EU/US markets
