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Salary: USD 160,000 - 190,000 / annual
Arize AI is the leading AI & Agent Engineering observability and evaluation platform, serving 150+ leading enterprises and Fortune 500 companies including Booking.com, Uber, Siemens, and PepsiCo. The platform unifies build, test, and run capabilities for AI engineers to ship high-performing, reliable agents and applications.
You will lead Arize's organic growth and web visibility strategy across traditional search engines and emerging AI discovery platforms. This is a hands-on, technical role with significant ownership—not a traditional content SEO position. You'll own the complete organic growth program, from technical SEO foundations through conversion optimization and measurement.
Key responsibilities include:
**Technical SEO & Site Health**: Develop and execute Arize's technical SEO roadmap. Audit and improve crawlability, indexability, rendering, canonicalization, redirects, and site architecture. Optimize internal linking, structured data, and page performance. Diagnose and resolve technical issues, partner with web developers on implementation, and monitor site health proactively.
**AI Search Strategy (AEO)**: Establish a measurable framework for Arize's visibility across ChatGPT, Perplexity, Claude, Gemini, and other AI discovery platforms. Analyze how AI assistants recommend and cite Arize relative to competitors. Identify content, technical, and authority gaps. Develop strategies to increase presence in AI-generated answers and partner with Content, PMM, and DevRel teams.
**Organic Acquisition & Competitive Growth**: Conduct competitive search and content-gap analyses. Identify and prioritize high-value nonbrand search opportunities. Develop optimization briefs for Content and Product Marketing. Build an off-page authority strategy focused on backlinks, technical publications, and earned mentions. Improve existing content performance through technical optimization and targeted refreshes.
**Website Growth & Optimization**: Partner with Marketing Engineering and web development to improve functionality, performance, and conversion. Identify friction across key visitor journeys. Develop and prioritize a website experimentation roadmap focused on qualified traffic, demo requests, and self-serve signups. Implement landing page tests and ensure proper analytics instrumentation.
**Data-Driven Reporting**: Own reporting for organic visibility, search performance, AI citations, qualified acquisition, and website conversion. Use Google Search Console, GA4, crawling tools, and SEO platforms to identify opportunities. Establish competitive benchmarks. Connect organic performance with signup, demo, and pipeline outcomes. Manage specialist agencies and contractors.
**Requirements:**
- 6+ years of hands-on SEO and organic growth experience, ideally in B2B SaaS, developer tooling, infrastructure, or technical markets
- Deep expertise in technical SEO: indexing, crawling, rendering, redirects, canonical tags, structured data, site architecture
- Demonstrated experience improving organic visibility and qualified traffic in competitive search categories
- Practical experience investigating or optimizing visibility in AI search and answer engines
- Strong understanding of website development fundamentals: HTML, CSS, JavaScript, rendering, web performance
- Ability to work directly with developers, diagnose technical problems, write detailed implementation requirements
- Experience with Google Search Console, GA4, Ahrefs, Semrush, or comparable platforms
- Understanding of conversion optimization, experimentation, and website analytics
- Experience developing backlink acquisition or digital PR strategies focused on relevant, high-quality referring domains
- Strong analytical skills and ability to prioritize based on business impact
- Comfortable operating independently and personally doing technical work rather than relying exclusively on agencies
**Nice to Have:**
- Experience with developer tools, AI infrastructure, observability, or open-source products
- Familiarity with LLMs, AI agents, and AI engineering workflows
- Working knowledge of SQL or Python for search and website performance analysis
- Experience with web analytics instrumentation, tag management, and experimentation tools
- Experience with modern web frameworks, static site generators, and technical documentation sites
- Experience improving both enterprise demo conversion and self-serve signup journeys
- Experience managing technical SEO through website migration or major information architecture change
**Success Metrics (6–12 months):**
Established clear technical SEO priorities and measurably improved website search health. Increased Arize's visibility across high-value nonbrand search categories. Built a repeatable measurement and experimentation program for AI-answer visibility. Increased relevant third-party references, mentions, and backlinks. Improved organic acquisition of qualified website visitors. Increased organic contribution to AX signups and enterprise demo requests. Built a reliable technical website optimization process with Marketing and Engineering. Created a performance dashboard connecting organic visibility to measurable business outcomes.
