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Twilio is seeking a Senior Field Marketing Manager to lead and execute regional field marketing and high-touch event strategy across the UK and Nordics. This role is critical to accelerating pipeline conversion and driving measurable revenue growth across key target accounts.
You will serve as the field marketing engine for Twilio's North region, working closely with Sales Leadership to design and deliver targeted first-party events, C-level dinners, technical workshops, and partner co-marketing activations. Your focus will be on engaging key decision-makers, opening doors in strategic accounts, and accelerating deal velocity across core products including WhatsApp for Business, Voice AI, and Conversations.
Key responsibilities include:
- Partnering closely with North Sales Leadership and Account Executives to align event programs with regional revenue targets and priority accounts across Strategic and New Business segments
- Designing hyper-focused event experiences (C-level roundtables, founder dinners, technical deep-dive workshops, roadshows) built to solve specific regional customer pain points
- Leading end-to-end strategy, content localization, speaker sourcing, venue management, and execution for proprietary Twilio regional events across key North tech hubs (London, Stockholm, Copenhagen)
- Owning regional presence at strategic industry conferences and hyper-scaler co-marketing events (AWS, Meta, Google) in partnership with the Partner Marketing Manager
- Establishing strict lead and attendee follow-up SLAs with regional SDR and AE teams to convert event engagement into qualified pipeline and deal velocity
- Developing targeted post-event content and micro-campaigns to enable Account Executives to maintain momentum with enterprise account teams
- Measuring and reporting on event success through commercial metrics: target account penetration rate, pipeline created/influenced, deal velocity, and closed-won revenue
- Managing the apportioned regional field marketing budget and local vendor relationships to ensure optimal ROI and flawless execution
The role is remote-based in the UK with approximately 25–30% travel anticipated across the region to connect in-person across key markets.
REQUIREMENTS:
Required:
- 5–7 years of enterprise software/SaaS field marketing experience with a proven track record of owning event strategy and execution tied directly to pipeline and revenue generation
- Deep familiarity with the UK and Nordics region, including regional business etiquette, key enterprise tech hubs, local event ecosystems, and localized content preferences
- Impeccable English written and verbal communication skills to write compelling local messaging and engage with regional enterprise buyers and agencies
- Demonstrated commercial acumen with the ability to act as a trusted peer to Senior Sales Leadership and Enterprise Account Executives
- Hands-on experience using CRM and marketing automation tools (e.g., Salesforce, Marketo) to track event ROI, account attendance depth, and pipeline conversion across the funnel
- Exceptional organizational discipline and project management skills to handle multiple complex event activations simultaneously
- Bachelor's degree or equivalent practical experience
Desired:
- Familiarity with account-based marketing (ABM) methodologies and account-level pipeline tracking within enterprise SaaS
About Twilio
SaaS / Enterprise Software — authentication and identity infrastructure for developers.
