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Salary: USD 225,000 - 275,000 / annual
Arize AI is the leading AI & Agent Engineering observability and evaluation platform, helping teams build, test, and run high-performing AI applications and agents. The company serves 150+ leading enterprises and Fortune 500 companies including Booking.com, Uber, Siemens, and PepsiCo. Arize offers both a managed platform (Arize AX) and an open-source offering (Phoenix) for AI engineers.
You will lead and scale Arize's growth engine as Head of Growth Marketing, a highly visible leadership position responsible for building predictable pipeline while expanding reach among developers, AI engineering teams, and enterprise technology buyers. This role manages both a sales-led enterprise business and a developer-led self-serve business, requiring expertise in how these models reinforce one another.
Key responsibilities include:
**Pipeline Growth & Demand Generation:** Build and execute an integrated growth strategy driving qualified enterprise pipeline and revenue. Own marketing-sourced pipeline targets across acquisition channels. Lead integrated campaigns spanning paid media, digital channels, events, partnerships, and lifecycle marketing. Partner with Sales and Revenue Operations to improve conversion, attribution, and campaign effectiveness. Develop rigorous experimentation and measurement frameworks.
**Field Marketing & Regional Growth:** Manage and develop Americas and Rest of World Field Marketing teams. Build regional programs generating pipeline and deepening relationships with enterprise buyers and technical communities. Partner with Sales leadership on events, executive programs, and regional campaigns aligned with account priorities.
**Digital Acquisition & Organic Growth:** Own broader digital acquisition strategy across paid, organic, search, and AI-driven discovery. Lead SEO/AEO and Web Growth specialists. Partner with Content and Product Marketing on search visibility and high-intent acquisition. Improve website conversion across demo requests and self-serve signups.
**Product-Led Growth:** Develop acquisition and lifecycle programs growing adoption of Phoenix and Arize AX. Own marketing-led signup growth, onboarding communications, re-engagement, and self-serve acquisition experiments. Work with Product and Engineering on activation and free-to-paid conversion opportunities.
**Team Leadership:** Lead, coach, and develop a team of marketers across demand generation, field marketing, and digital growth. Build efficient processes for campaign planning, execution, testing, and reporting. Manage budgets and make investment decisions based on performance. Partner across Content, Brand, PMM, Marketing Engineering, Product, and Sales.
Success in the first 6–12 months includes: building a measurable, repeatable pipeline generation engine; improving campaign and field marketing performance; establishing clear ownership for digital and organic acquisition; increasing qualified self-serve signups; building a growth experimentation program; and developing a team that connects marketing activity to business results.
**Requirements:**
- 10+ years of experience in B2B SaaS marketing, including significant ownership of demand generation, growth marketing, or pipeline generation
- Experience leading growth at a developer tools, infrastructure, AI, or technically sophisticated SaaS business
- Proven ability to build and scale marketing-sourced enterprise pipeline
- Experience with both sales-led growth and self-serve or product-led acquisition
- Strong analytical skills using funnel data, attribution, experimentation, and conversion metrics to drive decisions
- Experience managing paid acquisition, integrated campaigns, lifecycle marketing, and field marketing programs
- Working knowledge of SEO, AEO, website conversion, and organic acquisition strategies
- Experience leading and developing high-performing teams
- Ability to work closely with Sales, Product, Engineering, and technical stakeholders
- Comfortable operating in fast-moving environments with hands-on leadership expectations
**Nice to Have:**
- Experience marketing to AI engineers, developers, platform engineers, or enterprise AI leadership
- Experience growing open-source communities or converting developer adoption into commercial demand
- Familiarity with AI observability, evaluation, LLMs, and agent development
- Experience working across enterprise and digital-native customer segments
- Experience with HubSpot, GA4, product analytics, and modern marketing attribution tools
