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CaptivateIQ is seeking a Director of Product Marketing to own the customer and product narrative across the entire platform portfolio and lead the product marketing team. The company transforms how organizations plan, manage, and optimize sales performance, starting with incentive compensation management and expanding into broader sales planning solutions. Backed by top-tier investors including Sequoia, ICONIQ, Accel, and Sapphire Ventures, CaptivateIQ serves high-growth companies like Netflix, Figma, and Stripe.
In this leadership role, you will be at the center of market understanding and positioning strategy. You will build the research and feedback motion that translates customer signals into sharper positioning and better product decisions. Key responsibilities include establishing messaging standards that maintain narrative credibility across multiple concurrent product launches, leading and developing a team of product marketing individual contributors, and setting the bar for craft excellence while staying close enough to shape the narrative yourself.
You will report to the Head of Product and Corporate Marketing and partner most closely with Product and Engineering teams, while collaborating with Sales, Customer Success, and RevOps. Your focus is on narrative development, customer insight generation, and team leadership. Enablement and field execution are owned within the broader marketing organization, allowing you to concentrate on strategic positioning and insights.
This is an opportunity to influence how a rapidly growing sales performance platform is perceived and understood in the market, while building and mentoring a high-performing product marketing team.
