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Workstream is a mission-driven Series B HR, payroll, and hiring platform built specifically for the hourly workforce—2.7 billion workers representing 80% of the global workforce. The company serves leading QSR brands including Burger King, KFC, IHOP, and Culvers, and is backed by top-tier VCs including Founders Fund, BOND, and Coatue.
You will join as Senior Product Marketing Manager, leading a team of 3 and reporting directly to revenue leadership. This is a high-leverage role owning positioning, product launches, and sales enablement as Workstream expands from hiring into payroll, HR, and AI products.
Key responsibilities include:
**Positioning & Messaging**: Own how Workstream is described across the website, sales decks, and initial customer conversations. Lead experiments to test core narrative questions (e.g., restaurant-first vs. broader frontline-workforce positioning) with data, not opinions.
**Product Launches**: Run end-to-end go-to-market launches for new products, including an AI assistant for frontline teams and an expanding payroll suite. Develop messaging, launch plans, pricing input, and post-launch iteration.
**Sales Enablement**: Create battlecards, competitive teardowns, ROI narratives, and customer proof points that help account executives win deals. Monitor sales calls weekly and iterate messaging based on market feedback.
**Customer Proof & Content**: Transform customers like major QSR brands into case studies, video stories, and webinars in collaboration with content and design teams.
**AI-Powered Execution**: Leverage AI agents for research, drafting, and analysis to move at a pace that would have required a full team a year ago.
You thrive in fast-paced environments and ideally have 3–10 years in product marketing or a mix of PMM, growth, and content roles, primarily in B2B SaaS. What you've shipped matters more than your title history. The company supports relocation and visa sponsorship. This is a 4–5 days-per-week in-office role.
