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Kantiv is seeking a Senior Product Marketing Manager to join Joist AI as a strategic bridge between product and go-to-market teams. This is a core marketing role embedded directly with Product teams to shape strategy, drive business objectives, and translate complex innovation into compelling customer-focused narratives.
Key responsibilities include:
**Product Expertise & Collaboration**: Work daily with Product Managers on new features and enhancements, becoming the master product SME for the GTM organization. Serve as connective tissue between product development and go-to-market execution, understanding PM goals, priorities, and challenges.
**Launch Excellence**: Own the product launch process end-to-end, from planning through execution. Drive cross-functional alignment and accountability to create predictable, scalable feature launches that generate internal excitement and market differentiation. Partner with Product on discovery and pilot programs to validate feature value.
**Messaging & Enablement**: Develop compelling messaging and positioning for new features that articulate value to both technical and non-technical audiences. Create clear, accessible product documentation and partner with marketing peers to design enablement programs for Sales and Customer Success. Collaborate on demo flow design and maintain a process for keeping all market-facing content current.
**Cross-Functional Partnership**: Collaborate with Product, CS, and Marketing to drive adoption of new and existing capabilities. Work with Product and Design teams on UX iterations, bringing customer and market perspective. Maintain a Voice of Customer program to inform product and messaging strategy.
Success is measured by predictable, scalable launches that generate excitement and market differentiation; strong adoption rates for new features; improved renewal and expansion opportunities; and confident, well-informed GTM teams who can articulate value clearly.
Required: 5-7 years of Product Marketing experience in B2B SaaS or related go-to-market roles. Proven experience working directly with technical teams, especially those building AI agents or complex technical products. Track record running cross-functional product launches. Exceptional storytelling and writing skills. Natural product intuition and ability to partner deeply with Product Managers. Strong collaboration and organizational skills with customer-centric mindset.
Preferred: Experience in martech, sales tech, enablement tech, or revenue operations. Background thriving in early-stage startups or owning PMM for full product lifecycle in larger SaaS environments. Understanding of technical product adoption in the field.
Location: Based in India with ability to collaborate in real-time with US-based teams (East Coast morning overlap, approximately 8am-12pm EST).
