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Workstream is a mission-driven Series B HR, payroll, and hiring platform built specifically for the hourly workforce—2.7 billion workers representing 80% of the global workforce. The company serves leading brands including Burger King, Carl's Jr./Hardee's, IHOP, KFC, and Culvers, and is backed by top-tier VCs including Founders Fund, BOND, and Coatue.
You will join as Senior Product Marketing Manager, reporting directly to revenue leadership and leading a team of 3 PMMs. This is a high-leverage seat owning positioning, product launches, and sales enablement as Workstream expands from hiring into payroll, HR, and AI products.
Key responsibilities include:
**Positioning & Messaging**: Own how Workstream is described across the website, decks, and sales calls. Test core narrative questions (restaurant-first vs. broader frontline-workforce story) through real experiments rather than opinions.
**Product Launches**: Run end-to-end GTM launches for new products, including an AI assistant for frontline teams and the expanding payroll suite. Develop messaging, launch plans, pricing input, and post-launch iteration.
**Sales Enablement**: Build battlecards, competitive teardowns, ROI narratives, and customer proof that enable AEs to win. Listen to calls weekly and iterate messaging based on market feedback.
**Customer Proof & Content**: Transform customers like major QSR brands into case studies, video stories, and webinars in collaboration with content and design teams.
**AI-Powered Execution**: Leverage AI agents for research, drafting, and analysis to move at a pace that would have required a full team a year ago.
The role is 4-5 days per week in-office at the San Francisco office. Workstream supports relocation and visa sponsorship for the right candidate. The company values fast-paced execution and founder mentality.
