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Cordance is a B2B SaaS-focused acquisition and operating company that partners with vertically focused software businesses to accelerate growth through tactical and financial guidance. This VP, Product role is a portfolio-level position—not a traditional single-company VP role.
You will partner with Business Unit Presidents, Product leaders, and Engineering teams across the Cordance portfolio to strengthen product strategy, improve the quality of major product bets, and help businesses build products that drive growth, retention, and long-term value. Your mandate spans executive advisory work on major product decisions, raising product capability and craft across the portfolio, and helping teams leverage AI to rethink both what they build and how they build it.
Key Responsibilities:
• Partner with BU Presidents and Product Leaders: Help turn customer needs, market opportunities, and business priorities into clear product strategies and roadmaps. Challenge assumptions on product-market fit, differentiation, prioritization, and investment before major decisions. Move teams beyond feature roadmaps toward stronger customer-, market-, and outcome-based product decisions. Get directly involved in important product decisions where additional product leadership can materially improve outcomes.
• Improve the Quality of Product Bets: Assess major product bets on customer value, market opportunity, differentiation, expected business impact, required investment, and execution feasibility. Help teams determine where to invest, test, accelerate, modernize, or stop. Bring rigor to early product validation so teams learn quickly before committing significant engineering capacity. Connect product decisions to measurable results including adoption, retention, expansion, ARR growth, and customer value.
• Build Products in the AI Age: Help teams identify AI-native opportunities rather than simply adding AI features to existing products. Apply AI across discovery, prototyping, validation, development, testing, launch, and ongoing optimization. Help Product and Engineering teams use AI-assisted development to improve speed and time to market. Bring practical fluency in AI-enabled UX, automation, agentic workflows, data, model economics, security, and privacy. Ensure AI investments are grounded in real customer and business outcomes, not novelty.
• Raise Product Capability Across the Portfolio: Coach senior Product leaders and PMs to become better product and business leaders. Strengthen discovery, prioritization, MVP definition, roadmap strategy, experimentation, and product measurement. Establish practical product standards and operating rhythms that improve execution without slowing teams down. Identify common capabilities, tools, and patterns that can be leveraged across businesses. Introduce current SaaS and AI product thinking while respecting the unique markets and customer needs of each business.
• Connect Product, Engineering, and Business Strategy: Work closely with Engineering leaders so product strategy and technical decisions reinforce one another. Engage credibly on SaaS architecture, cloud, APIs, data, platforms, AI, and scalability. Help teams think clearly about build, buy, partner, and platform choices. Maintain a strong customer and business orientation while working across technical and commercial teams.
Required Qualifications:
• Significant B2B SaaS product leadership experience, including leading products from early concept through launch and scale
• Demonstrated success creating and improving products, not simply managing roadmaps or large Product organizations
• Hands-on experience applying AI to both product development and customer-facing products
• Strong understanding of SaaS economics, including adoption, retention, expansion, monetization, and growth
• Experience working directly with CEOs, Presidents, or senior business leaders
• Experience coaching and developing senior Product leaders and PMs
• Technical fluency in SaaS architecture, cloud, APIs, data, platforms, and scalability
Preferred Qualifications:
• Experience working across multiple products, markets, or businesses
• Portfolio, multi-business, or PE-backed operating experience
• Vertical SaaS experience
