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Filevine, a Legal AI company delivering Legal Operating Intelligence, is seeking a VP of Performance Marketing to design and execute a unified performance marketing strategy driving predictable, scalable demand across B2B and B2C segments.
You will own strategic responsibility for building and optimizing a multi-touch attribution funnel with stage-specific KPIs (MQL, SQL, SAL, pipeline velocity, revenue attribution). You'll define, forecast, and hit aggressive growth targets for lead volume, cost-per-lead, conversion rates, and downstream revenue impact. This role requires establishing enterprise-grade reporting, dashboards, and experimentation frameworks including A/B testing, incrementality analysis, and LTV:CAC modeling.
You will scale and mentor a high-performing team, recruiting senior talent in paid social, SEO, and lifecycle marketing. Cross-functional partnership is critical—you'll work closely with Product, Sales, RevOps, and Finance to align marketing investment with revenue outcomes and unit economics. You'll identify and pilot high-ROI channels (TikTok, Reddit, partner co-marketing, review platforms) while optimizing core engines (Google, LinkedIn, Meta).
The position is based in Salt Lake City, San Francisco, Chicago, or New York, with an expectation of hybrid work (2-3 days in-office per week) or fully onsite for candidates in or near these metro areas.
REQUIREMENTS:
- 10+ years of progressive experience in performance marketing, with 5+ years in a senior leadership role (Director or above) at a high-growth SaaS, tech, or AI-native company
- Proven P&L impact: track record of building and scaling $10M+ performance marketing budgets with measurable ROI and revenue attribution
- Technical mastery: deep expertise in Google Ads, Meta Ads, LinkedIn Ads, SEO platforms (SEMrush, Ahrefs), Google Analytics 4, Tag Manager, CDP integration, and HTML/CSS for landing page optimization
- Advanced proficiency in performance forecasting, cohort analysis, attribution modeling, and statistical significance testing
- Experience hiring, developing, and leading distributed or multi-disciplinary marketing teams (8+ members)
- Known for testing bold hypotheses, failing fast, and iterating toward breakthrough efficiency
- Thrives in high-autonomy environments; partners seamlessly with Sales, Product, and Executive leadership
NICE-TO-HAVE:
- Led demand gen at a company with $50M+ ARR or 1M+ monthly active users
- Built in-house capabilities in SEO content engines, email lifecycle automation, and affiliate/partnership programs
- Experience with Capterra, G2, Software Advice, or industry-specific review platforms
- Familiarity with privacy-first marketing
About Filevine
Legal / Compliance / Risk; SaaS — legal case management and workflow platform.
