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SnapLogic is seeking a Field Marketing Manager for North America to serve as the primary liaison between Field Sales and Corporate Marketing. The role focuses on identifying and generating awareness and demand through regional trade shows, conferences, field events, direct mail, and account-based marketing (ABM) campaigns. The primary objective is to move accounts through the sales pipeline and accelerate the sales cycle for prospects and customers by executing integrated marketing programs, with an emphasis on developing customer- and partner-centric initiatives.
Key responsibilities include:
• Design, execute, and optimize integrated regional field marketing strategies and ABM campaigns that directly generate pipeline and accelerate sales velocity across target accounts.
• Establish tight strategic alignment with Sales Leadership, Account Executives, and Account Development Representatives; co-develop rolling 6-month territory marketing plans to achieve regional MQL and pipeline goals.
• Manage full-lifecycle event execution, vendor relationships, multi-touch integrated campaigns, and budget allocation to maximize event ROI and lead conversion.
• Partner seamlessly with Product Marketing, Demand Generation, Digital, and Partner/Channel teams to ensure cohesive regional messaging, event enablement, and field support.
• Track, analyze, and report on campaign pipeline metrics, ROI, and attribution to continuously optimize field tactics and deliver actionable insights to executive leadership.
• Champion product positioning, enablement toolkits, customer success stories, and campaign resources across regional field teams to drive outbound opportunity generation.
The position reports to the Senior Director, Global Field Marketing. Approximately 30% US travel is expected.
SnapLogic powers the agentic enterprise through its Agentic Integration and Applied AI Platform, which serves as the AI operational layer for enterprises. The company is recognized as a Visionary in multiple Gartner Magic Quadrants and was named to the 2026 Inc. 5000 list of fastest-growing companies. Trusted by global enterprises including AstraZeneca, Adobe, Verizon, and Sony.
REQUIREMENTS:
• 6+ years of Field Marketing experience
• Bachelor's degree in Marketing or equivalent area of study
• Proven ability to partner strategically with sales and ADRs to translate revenue goals into targeted field marketing initiatives
• Ability to craft multi-channel, regional marketing strategies that drive pipeline expansion, prospect acceleration, and measurable business impact
• Skill in orchestrating cross-functional execution across Product Marketing, Demand Gen, Channel Partners, and External Vendors
• In-depth knowledge of enterprise B2B marketing, sales funnel, account-based marketing, and event strategies
• Understanding of the marketing funnel fundamentals from Top to Bottom, and the activities that move prospects through to close
• Expertise in live events/face-to-face programs and virtual events
• Project management and budget management capabilities
• Strong verbal and written communication skills
• Knowledge of Salesforce CRM, Marketo, and Outreach is a must
