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Everlywell is a digital health company that combines AI-powered technology with human insight to deliver personalized health answers through biomarker intelligence. The company has delivered close to 1 billion personalized health insights and serves 60 million people across hundreds of enterprise partners. In 2025, an estimated 1 in 94 U.S. adults received an Everlywell test, making it the #1 at-home testing company in the country.
You will own paid and organic acquisition for the Consumer business and build the AI agent infrastructure that executes it. This is a hands-on role where you set strategy across paid social, paid search, SEO, and organic channels, then build and operate AI agents that execute media buying, creative iteration, and reporting with limited day-to-day human direction. You decide what the agents do, build the systems that enable them, and step in when they cannot.
Key responsibilities include:
**Build and operate AI agent infrastructure for growth:** Design and build the agent orchestration layer that runs paid media using tools such as Grokbot, Ryze, Claude, and platform-native AI (Advantage+, Performance Max, automated bidding). Build an AI-assisted creative engine that generates, tests, and iterates ad concepts at high volume within healthcare advertising policies and compliance standards. Define what agents own outright, what needs human review, how failures get caught, and stay close enough to prototype and troubleshoot yourself.
**Own and scale paid and organic acquisition:** Own paid acquisition across paid social (Meta, TikTok, emerging platforms) and paid search (Google, Bing) including strategy, budget, bidding, audiences, and optimization. Own organic acquisition including AEO/GEO, SEO, and content. Manage a media budget of $5M+ annually against CAC, ROAS, and payback targets, reallocating spend weekly based on performance. Lead measurement in a privacy-constrained environment: incrementality testing, attribution, MMM-informed planning, and HIPAA-aware tracking. Manage agency and freelance partners to clear performance standards.
**Prototype new revenue vectors:** Identify new revenue vectors and validate them fast with landing pages, fake-door tests, and quick prototypes before committing real investment. Run a repeatable system for moving from insight to prototype to experiment to scale decision.
**Build and manage the team:** Lead and develop a small, high-output pod, managing a blended team of AI agents and contractors, matching each task to the right mix, and partnering closely across product, engineering, marketing, analytics, and compliance.
Success in the first 90 days means auditing paid, organic, and tracking to deliver early efficiency gains; standing up the first agent-run workflows for campaigns or creative with clear human checkpoints; and establishing the pod's operating model and prioritized experiment backlog.
Success in 12–18 months means improving blended CAC and payback while scaling spend across paid and organic; managing AI agent-powered campaigns and creative workflow at scale with minimal headcount; and demonstrating commercial proof through at least one validated new revenue vector with a credible path to scale.
**Requirements:**
- 10+ years in growth or performance marketing, including 5+ years managing paid social and paid search directly in-platform
- Track record managing multi-million-dollar media budgets against CAC and payback targets
- Hands-on experience building or orchestrating AI agents or automation for campaign management, creative production, or performance analysis, with examples to walk through
- Experience owning organic channels (SEO, content, or organic social) alongside paid
- Strong command of growth economics and measurement, including incrementality testing and post-iOS attribution
- Experience leading small, capable teams and managing agencies
- BA/BS or equivalent experience
**Nice to have:**
- Experience advertising in healthcare, telehealth, pharma, or another regulated category
- Experience with DTC subscription or repeat-purchase businesses
- Experience launching 0-to-1 products, landing pages, or fake-door tests to validate new revenue ideas
