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Salary: USD 205,785 - 242,100 / annual
Coinbase is seeking a Senior Marketing Manager, Brand Strategy to lead brand and product strategy alignment. This role sits at the intersection of brand, product marketing, and go-to-market initiatives, responsible for ensuring the Coinbase brand vision flows through every customer touchpoint—from product launches to partnerships to customer experience.
You will own the strategic bridge between brand promise and customer experience, working to close gaps between what Coinbase commits to and what customers actually experience. Your responsibilities include:
- Author creative go-to-market strategies for product and partner initiatives, collaborating closely with Product Marketing and Partnership teams to shape strategic outputs and briefs
- Work upstream with product marketers and partnership teams to drive brand strategy into product development and partnership decisions
- Ensure the brand operates as an organizational operating system that instructs and inspires work across the company, not just within marketing
- Partner with insights and research teams to design research programs and apply findings to strategic problems
- Leverage generative AI tools responsibly to enhance workflow efficiency while maintaining human oversight and quality
Coinbase is a remote-first company with quarterly in-person "surge" sessions for intensive collaborative work. The environment is high-intensity and mission-driven, focused on increasing economic freedom through cryptocurrency and blockchain technology.
REQUIREMENTS:
- Proven experience setting brand and product strategy, either in-house at companies or at agencies
- Experience shaping go-to-market strategy
- Track record delivering brand strategy across an entire organization, beyond just the marketing function
- Strong persuasive writing skills with ability to partner on research design and application
- Demonstrated responsible use of generative AI tools (LibreChat, Gemini, Glean, etc.) in daily workflows with human-in-the-loop practices
- Ability to continuously learn as AI tools evolve and apply outputs to drive measurable improvements in efficiency, cost, and quality
