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OpenAI is seeking an Integrated Marketing Manager to translate complex AI products and capabilities into clear, audience-specific marketing programs that drive discovery, understanding, adoption, and engagement globally.
You will serve as a high-impact individual contributor responsible for developing segmentation frameworks, lifecycle and go-to-market programs, regional insights, and partnership strategies. Your work will connect product narratives, audience research, cultural context, and business goals into cohesive marketing systems that make advanced technology accessible and human-centered.
Key responsibilities include:
- Translating complex product capabilities and value propositions into clear, differentiated messaging for distinct audiences while maintaining accuracy and nuance
- Developing audience segmentation frameworks based on customer needs, behaviors, use cases, regions, industries, and customer journey stages
- Creating audience-specific messaging and campaign strategies for creators, builders, professionals, students, consumers, and emerging-market users
- Leading cross-functional marketing programs end-to-end with minimal oversight, balancing awareness, acquisition, activation, engagement, retention, and advocacy
- Conducting research including customer interviews, surveys, social listening, competitive analysis, and behavioral data analysis
- Translating research and performance signals into actionable personas, messaging frameworks, briefs, and market insights
- Identifying cultural, regional, and language-specific opportunities across global markets while maintaining consistent brand voice
- Developing go-to-market plans for campaigns, product features, audience programs, partnerships, and market expansions
- Identifying partnership opportunities with creators, developers, communities, platforms, and industry groups
- Aligning cross-functional partners across product marketing, growth, CRM, creative, analytics, and regional teams
- Measuring campaign and audience performance to improve messaging, segmentation, and future investments
- Building reusable campaign processes and coaching peers and junior teammates
OpenAI is an AI research and deployment company dedicated to ensuring general-purpose artificial intelligence benefits all of humanity. The team values creativity as a team sport, prioritizing curiosity over certainty, kindness over ego, and balancing craft with decisiveness.
REQUIREMENTS:
- 5–8 years of experience in product marketing, brand marketing, lifecycle marketing, growth marketing, audience strategy, partnerships, or related fields
- Deep familiarity with AI products, foundation models, generative AI capabilities and limitations, and common user workflows (critical qualification)
- Experience translating complex technology and technical product capabilities into clear, compelling customer value propositions
- Strategic thinking ability to turn audience insight, cultural context, product strategy, and business goals into actionable marketing systems
- Ability to move fluidly between big-picture strategy and hands-on execution: building frameworks, writing briefs, launching programs, and reviewing results
NICE TO HAVE:
- Experience working with creators, developers, communities, partnerships, or distinct customer segments
- Experience working across cultures, regions, or international markets
- Experience with experimentation, performance measurement, social listening, and translating signals into strategic recommendations
- Experience in consumer technology, emerging products, developer tools, enterprise products, or fast-changing categories
