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Salary: USD 152,000 - 220,000 / annual
1Password is a market-leading enterprise identity and access management platform serving over 180,000 businesses, from Fortune 100 companies to innovative AI-native organizations. The company has surpassed $400M in ARR and was named to the Forbes Cloud 100 for four consecutive years.
Apono, now part of 1Password, is shaping the future of identity security for humans, machines, and AI agents. As AI agents become embedded in enterprise infrastructure—requesting access, handling credentials, and interacting with production systems—organizations face new security challenges. This role focuses on building market narrative, positioning, and go-to-market strategy for Apono's next chapter within 1Password.
As Senior Product Marketing Manager for Agentic Identity Security, you will define how the market understands this emerging category and 1Password's role within it. You'll evaluate and evolve existing positioning and messaging, build deep understanding of customer personas and market dynamics, and own the full product marketing function including messaging strategy, launch planning, sales enablement, and content direction.
Key responsibilities include: defining narrative and market-entry strategy for Apono; assessing current positioning and messaging to preserve what works while evolving what doesn't; developing customer and market insights around AI agent interactions with enterprise infrastructure; owning messaging, product marketing strategy, launch planning, and sales enablement; partnering with senior product, engineering, marketing, sales, and go-to-market leaders; and bringing strategy through execution using customer feedback to refine priorities.
The marketing team at 1Password actively uses AI agents to improve workflows in competitive intelligence, content creation, and campaign planning, helping the team stay sharp and surface insights faster. You'll be expected to use AI tools thoughtfully to improve research, planning, messaging, and workflow scale while maintaining sound judgment.
1Password is a remote-first company founded in 2005 with deep expertise in distributed work. The company culture prioritizes collaboration, transparent communication, and core values of simplicity, honesty, and putting people first. The work is demanding, the pace is fast, and the company seeks proven experts who are adaptable, curious, and driven to deliver results. Travel for in-person engagement (annual offsites, team meetings, customer/industry events) is expected as part of the role.
REQUIREMENTS:
- Experience in cybersecurity, deep technology, or B2B software with understanding of technical buyers and complex markets
- Demonstrated strength in product marketing (product launches, market-entry strategy, positioning, messaging, or narrative development)
- Ability to think strategically while staying close to execution; turning ambiguous opportunities into clear priorities, plans, and outcomes
- Proactive ownership mindset: identifying what needs to be done, building alignment, and moving work forward
- Clear and confident communication with executive, product, engineering, sales, and marketing audiences
- Thoughtful use of AI tools and agents to improve research, planning, messaging, and workflow scale while maintaining sound judgment
- Preferred: Experience shaping an emerging category or working in high-growth or changing organizations
