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Salary: USD 210,000 - 250,000 / annual
TULU is a post-Series A IoT and AI-powered platform revolutionizing shared access to products and services. The company operates in 60+ cities across North America and Europe, serving 250,000+ households with smart in-building units offering on-demand access to items ranging from vacuums and projectors to e-scooters and VR headsets. Backed by $40M+ in funding, TULU is entering a rapid growth phase.
As VP of Marketing, you will lead all B2B and B2C marketing strategy and execution, reporting to the CEO and participating in board meetings. You will own the complete go-to-market engine across two distinct audiences:
For Landlords (B2B): Lead conferences, SEO, PR, paid search, referral programs, and innovative initiatives to establish TULU as the category-defining product access platform. Develop strategies to acquire new landlord partners and grow existing accounts.
For Residents (B2C): Own user acquisition, activation, and engagement strategies blending digital and physical tactics. Optimize pre- and post-signup journeys, messaging, and incentives to drive scalable growth across global markets.
Key Responsibilities:
- Develop and execute end-to-end B2B and B2C marketing strategies with data-driven optimization
- Build and lead a global, high-performance marketing team
- Drive top-of-funnel lead generation, pipeline development, and MQL growth for landlords
- Accelerate new user registrations, activation, conversion rates, and resident engagement
- Strengthen brand presence across digital and physical channels; establish thought leadership
- Own inbound and outbound channels: conferences, SEO, PR, paid media, experimental channels
- Manage global marketing budget, resource planning, and ROI measurement
- Lead content strategy across B2B and B2C touchpoints, including social and digital
- Develop and run A/B tests for new channels and campaigns
- Partner closely with Sales, Customer Success, and Product teams
Requirements:
- 8+ years of B2B and B2C marketing experience in fast-paced environments (ideally startups)
- Expertise in B2B lead generation, content, and event marketing
- Mastery of non-paid acquisition tactics: referrals, community, partnerships, owned channels
- Proven ability to plan and manage marketing budgets
- Strong inbound acquisition strategy development across multiple channels
- Knowledge of online and offline marketing funnels
- Proficiency with content marketing, SEO, SEM, and PPC
- Experience with CRM and marketing automation tools (Salesforce, HubSpot, Braze preferred)
- Track record collaborating with design, content, product, and analytics teams
- Ability to perform under pressure in fast-changing environments
- Hands-on, proactive problem-solving approach
- Understanding of end-to-end marketing workflows and delivery processes
- Bonus: Experience in proptech, real estate, B2B2C models, or consumer subscription businesses
