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Salary: USD 227,000 - 270,000 / annual
Pluralsight seeks a VP of Marketing Operations & Digital Platform to lead the infrastructure powering all marketing initiatives. You'll own the technology stack, automation, data systems, and program management that translate strategy into execution. This role reports to the CMO and partners closely with the CEO, CFO, and leaders across Revenue, Product, IT, and Data.
Key responsibilities include: leading annual and quarterly marketing planning with capacity and resource allocation; owning lead scoring, attribution, campaign tracking, and the Marketo-Salesforce integration; setting the martech roadmap and managing marketing automation platforms (Marketo, Iterable); owning pluralsight.com end-to-end including B2B/B2C journeys, conversion optimization, and SEO/AEO/GEO strategy; leading marketing program management and rebuilding Asana infrastructure; and managing Digital Platform, Martech, and Marketing Ops budgets with vendor strategy and ROI accountability.
You are a systems thinker who sees connections between strategy, technology, and outcomes. You bring clarity to competing priorities and ambiguous problems. You're a trusted operator who gives CEOs and CFOs straight answers backed by data. You grow senior leaders and know when to build capability in-house versus partner externally.
Required experience: 15+ years in marketing operations, digital platforms, martech, revenue operations, or program management in B2B SaaS or complex tech environments. Proven track record building or transforming a marketing operations function. Deep fluency in funnel architecture, attribution, campaign tracking, CRM integrations, and marketing data governance. Experience owning website strategy, digital journeys, analytics, and conversion optimization at scale. Comfort presenting investment decisions and risk to C-suite. History leading blended teams (employees, agencies, contractors, technology partners) through change. Bachelor's degree or equivalent. Knowledge of privacy, security, and data governance (GDPR, CCPA, SOC 2) required.
Nice-to-have: experience across B2B enterprise and B2C/self-service models; hands-on with Adobe Experience Manager, Marketo, Iterable, Salesforce, Asana; SEO/AEO/GEO strategy; ecommerce and product-led growth experience; led major GTM systems or digital platform transformation.
