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Salary: USD 268,000 - 335,000 / annual
Webflow is seeking a VP of Revenue Marketing to lead the Revenue Marketing organization and serve as the marketing DRI for the revenue engine. This role owns pipeline creation, conversion, expansion marketing, and lifecycle across sales-led and partner-led motions, with accountability for marketing-sourced and influenced pipeline and iARR.
Key responsibilities include:
**Revenue & Funnel Ownership**: Own marketing-sourced and influenced pipeline and iARR targets (new business + expansion), including forecasting, budget allocation, and channel ROI. Balance demand creation (category and awareness plays) with demand capture (high-intent programs), with clear visibility into CAC, payback, and cost to book by channel. Build and optimize the full funnel from lead through MQL/PQL to SAO to closed/won, plus upsell/cross-sell motions. Own webflow.com performance as the highest leverage pipeline channel.
**Team Leadership & Org Design**: Lead a multi-disciplinary Revenue Marketing organization spanning demand generation, digital channel optimization, field marketing, partner marketing, and lifecycle. Build and scale a high-performing team aligned to sales-led and partner-led motions. Partner with peer marketing leaders to ensure integrated, end-to-end campaigns.
**Sales-Led Growth**: Work with sales leadership to prioritize segments and plays, ensuring marketing programs, SDR/BDR sequencing, and AE outreach are orchestrated around those priorities. Build ABM/account-based plays for mid-market and enterprise. Establish revenue feedback loops from sales calls into messaging, offers, campaign strategy, and competitive positioning.
**Partner-Led Growth**: Partner with VP of Partnerships to define partner-sourced pipeline targets by tier and region, and build co-marketing and enablement programs. Develop a partner tiering and activation model (recruit → enable → co-market → measure) with scalable plays for different partner types.
**Lifecycle, Expansion & Retention**: Own lifecycle strategy across onboarding, activation to paid, re-engagement, expansion, and advocacy. Partner with CS and Product to design lifecycle journeys that improve time-to-value, expansion iARR, and multi-product attach. Operationalize customer proof as part of core sales plays.
This is a full-time, permanent, exempt position reporting to the Chief Marketing Officer. The role requires grit and the ability to move fast without sacrificing craft or quality.
