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VP, Marketing

Campfire - San Francisco, CA, United States - In-office - posted 2026-08-04

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Campfire is an AI-native ERP platform designed for high-growth mid-market companies. The platform automates critical finance workflows—transaction categorization, bank reconciliation, revenue recognition, and reporting—enabling finance teams to move beyond spreadsheets and focus on strategic business impact. The company is Series B funded and building a new category in the accounting software space. As VP of Marketing, you will own the complete marketing function from strategy through execution. Your responsibilities include developing and executing the overall marketing strategy across demand generation, pipeline acceleration, brand positioning, product marketing, and communications. You will build and lead a high-performing marketing team from the ground up, establishing the culture and operating rhythm that attracts top talent. Key deliverables include designing and implementing a repeatable, measurable demand generation engine that reliably feeds the sales pipeline. You will work closely with Sales and Product to refine positioning for a technical, high-consideration buyer in the mid-market and lower-enterprise segments, with the ability to scale positioning as the company moves upmarket. You'll establish the metrics, systems, and processes that enable marketing to scale predictably alongside company growth. You will also own Campfire's market narrative—articulating the value of this genuinely new category of ERP to prospects, customers, and the broader market. This is a builder's role with significant scope and the opportunity to shape the company's trajectory during a critical inflection point.

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