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Aligned is hiring a Vice President of Marketing to scale marketing into a predictable, world-class growth operating system. This is a commercial systems architect role, not a channel-management position. You will report directly to the CEO and serve as a core member of the executive leadership team, owning the comprehensive architecture of the global marketing engine.
Aligned builds the category-defining AI Deal Workspace that transforms how modern revenue organizations execute B2B deals. The company replaces fragmented email threads and file links with a single buyer-facing workspace for each deal. Over 70,000 sellers and 1 million buyers run transactions through Aligned's Digital Sales Rooms monthly, delivering 30% faster sales cycles and 15% increase in win rates for enterprise teams. Aligned is scaling at rare market velocity, tripling ARR year-over-year while maintaining best-in-class gross revenue retention. The company recently closed a $60M Series B funding round led by PeakSpan Capital.
Marketing is intentionally structured around three business pillars: Brand & Category, Demand Generation based on a portfolio of growth engines, and Product Marketing that owns funnel activation and sales enablement, all built on Strategy & Operations. Your immediate mandate is pipeline generation while laying long-term infrastructure for category movement.
Key responsibilities include: Brand and Category Leadership (social media ecosystem, internal creator-led distribution, PR architecture, analyst relations, product content engine, high-positioning activations); Demand Generation (multi-platform paid growth, organic/SEO strategy, partnerships, account-based marketing, conversion rate optimization); and Product Marketing & Funnel Activation (category evangelism, mid-funnel conversion, lifecycle programs, competitive intelligence, sales enablement). You will own social media strategy across LinkedIn, Meta, TikTok, and YouTube; systematize CEO and employee advocacy programs; design PR campaigns; direct analyst relations; build data-driven content operations leveraging proprietary buyer interaction datasets; execute non-traditional brand campaigns; manage paid acquisition budgets; drive SEO/GEO strategy; orchestrate ABM campaigns; optimize website conversion; and maintain competitive messaging frameworks.
