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Assured is modernizing insurance claims processing, a $10B+ annual problem currently handled through manual processes. The company provides software solutions to large P&C insurers for claims filing, fraud detection, and backend orchestration.
You will build and run an integrated marketing growth engine focused on named-account programs targeting top US P&C carriers. This is a hands-on VP role leading two complementary motions: Person-Based Marketing (targeting specific buyers like CCOs, CIOs, claims VPs at individual level) and Web/Digital/Events (building category presence across key moments).
Key responsibilities include:
- Running end-to-end ABM/PBM programs against a defined top-80 named-account list
- Owning the full integrated marketing stack: paid, digital, SEO/AEO, events, lifecycle, web, and attribution
- Building and leading a small, senior team with AI-first capabilities
- Defining and executing marketing-to-sales SLAs with tight handoffs
- Instrumenting the motion with weekly dashboards and named-account data
- Treating events as named-account vehicles with clean routing into PBM systems
- Driving always-on web, paid, and search presence in the CCO/CIO conversation
- Ensuring compliance with carrier anti-bribery norms
You bring 10+ years in growth, demand generation, or integrated marketing with senior leadership experience in named-account/ABM programs. You have a track record building ABM/PBM against high-value, regulated buyer lists (ideally enterprise). You're fluent across the full integrated stack, operate with strong discipline around SLAs and cadence, and can multiply a small senior team. You partner well with sales and technical marketing-ops colleagues, with high ownership and a builder's mentality.
