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Salary: USD 186,000 - 198,000 / annual
Fetch is a rewards platform that has distributed over $1 billion in Fetch Points to users and processes more than 13 million receipts daily, providing SKU-level visibility into over $212 billion in gross merchandise value. The company operates as an outcomes-based advertising platform connecting brands with consumers, backed by investors including SoftBank, ICONIQ, DST, and Greycroft.
The VP, Industry Lead, Retail will report directly to the General Manager and lead a team of sales and account professionals focused on the retail industry vertical. This role combines people leadership with direct revenue responsibility, managing client acquisition, retention, and expansion strategies while coaching team members to develop into top performers.
Key responsibilities include: managing team client acquisition and retention strategies to drive revenue; overseeing industry sales revenue and quota progress with accurate reporting to leadership; providing tailored coaching and feedback to sales and account management professionals; directing sales professionals to work efficiently and expand influence across targeted accounts; developing team AI fluency and driving new process adoption; partnering with GTM, Finance, and People Experience teams on hiring and onboarding; collaborating cross-functionally with marketing, finance, legal, and operations on partner success and deal execution; developing sales strategies informed by performance insights and industry benchmarks; contributing to scalable GTM strategies; leading account-level planning and revenue strategy implementation using data-driven insights; maintaining Salesforce hygiene and coaching sellers on data accuracy; identifying automation and AI opportunities to improve processes; representing Fetch professionally at partner interactions, events, and conferences; and operationalizing long-term strategies into clear, actionable goals.
Fetch values curiosity, adaptability, and confidence in exploring new tools, especially AI. The company is ranked as one of America's Best Startup Employers by Forbes and fosters a people-first culture rooted in trust, accountability, and innovation.
REQUIREMENTS:
- 5+ years of people management experience with demonstrated success in mentoring or coaching others to reach performance goals
- 8+ years of new business and account management experience within digital media, advertising, or related industries
- Proven success meeting or exceeding sales quotas while managing key accounts or portfolios
- Strong understanding of media performance metrics, advertising KPIs, and how data informs business decisions
- Proficiency in Salesforce and Excel with strong analytical, forecasting, and organizational skills
- Advanced fluency with AI tools that support account growth, sales performance, and improve sales processes
- Bachelor's degree or equivalent combination of education and experience
PREFERRED:
- Strong collaboration skills with a track record of working cross-functionally to solve problems and deliver results
- Ability to translate strategic direction from leadership into tactical plans for direct reports
- Lead by example embodying Fetch's core values and driving team toward company vision
- Strong work ethic and operational rigor in processes
- Expert knowledge within retail category, understanding key partners, partner competitors, and industry developments and trends
