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Coursera, now merged with Udemy to form one of the world's most comprehensive skills development platforms, is seeking a VP of Enterprise Marketing to lead end-to-end marketing strategy and execution for the global enterprise business (B2B). This is a full-stack marketing leadership role requiring deep expertise across demand generation, customer marketing, and revenue acceleration.
You will own the complete enterprise marketing lifecycle—from top-of-funnel awareness through customer expansion and advocacy. Key responsibilities include leading and managing a global team across demand generation, regional marketing (North America, Latin America, EMEA, APAC, Japan), and customer/channel partner marketing. You will design and scale unified, global demand generation strategies utilizing full-funnel integrated campaigns across digital marketing (paid media, SEO, SEM, content syndication), account-based marketing (ABM) for strategic accounts, and high-impact global and regional events.
As a critical strategic partner to sales and customer success organizations, you will be obsessed with delivering high-quality pipeline that converts to closed-won revenue, while maximizing customer lifetime value, retention, and net revenue retention post-sale. You will architect marketing automation workflows, drive conversion optimization, and mobilize existing customers for expansion and advocacy.
The ideal candidate is a strategic, analytical executive who can connect dots across the entire marketing ecosystem—equally comfortable with brand messaging and product positioning as with conversion funnels, pipeline math, and marketing automation. You understand that marketing's job extends beyond lead capture to closed deals, renewals, and expansion. You thrive in fast-paced environments, move with urgency, and are passionate about building global impact in the education and skills development space.
