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NerdWallet is seeking a VP, Customer Growth to lead the next chapter of the company's evolution from a trusted financial guidance platform into a financial services provider. This executive role sits at the intersection of growth, customer engagement, and product, reporting directly to the Chief Product Officer.
The VP will own NerdWallet's owned-channel strategy end-to-end, including email, push notifications, newsletters, podcasts, and emerging formats. A core mandate is building the engagement infrastructure underneath these experiences: data architecture, segmentation, personalization, and automation capabilities that enable relevant communication at scale. This is both a strategy and builder role, investing in foundational capabilities rather than optimizing existing channels.
Key responsibilities include driving measurable growth in customer acquisition, retention, and engagement through the owned ecosystem; partnering with business unit GMs and Data teams to develop strategies tied to specific business objectives; establishing success metrics and owning outcomes; and playing a lead role in go-to-market strategy for new branded financial products, starting with NerdWallet Savings.
The ideal candidate brings 10+ years of progressive leadership experience across growth, marketing, customer engagement, data, or related disciplines, with senior leadership experience in consumer fintech or closely related digital businesses. Required expertise includes owned-channel strategy (email, push, content, direct channels), data architecture, segmentation, personalization, and automation infrastructure. Candidates should have a proven track record of driving measurable improvements in customer acquisition, engagement, retention, and lifetime value through multi-channel programs, and experience operating with GM-level accountability through P&L ownership or close partnership with product and business leaders. A strong analytical foundation, ability to translate complex data into clear strategies, and experience building systems that create compounding value are essential. Experience applying AI to customer engagement is a plus.
This is a rare leadership opportunity: broad enough to influence business trajectory, focused enough to drive measurable outcomes, and arriving at a pivotal moment in NerdWallet's evolution as it expands into financial services.
