SlipstreamJobs tracks this role from the company's public career site. Apply directly on the employer's site.
Rent the Runway is seeking a VP of Brand and Performance Marketing to lead the strategy and execution of how the world discovers and engages with the brand. This is a VP-level role reporting to the SVP of Customer, with a broad mandate spanning brand strategy and positioning, integrated marketing, social and creators, partnerships, communications, and performance marketing across paid acquisition and retention.
You will own the complete brand and performance marketing function, leading a team to execute RTR's brand with coherence, creativity, and velocity. Key responsibilities include setting RTR's brand strategy and long-term positioning, defining the messaging architecture and brand voice across all channels. You'll lead the Brand Marketing function, developing leaders and establishing operating models that allow the team to scale and serve as a strategic resource across the organization.
You will own the brand and performance marketing budget, making strategic investment decisions and prioritizing programs with the highest impact. You'll lead integrated campaign development from brief through launch, ensuring every campaign is grounded in brand strategy and connected across channels. The role includes leading RTR's Social & Creators function (with a direct report Head of Social & Creators) and managing the Performance Marketing function (with a direct report Head of Performance Marketing), ensuring both operate as integrated parts of the broader brand strategy rather than in isolation.
Additional responsibilities include leading brand partnerships and editorial programming, guiding PR and communications to build earned presence, partnering with the creative team on brand expression, and owning brand and performance measurement. You'll define and track metrics for long-term brand health (awareness, consideration, sentiment) alongside performance outcomes (CAC, ROAS, LTV, marketing-driven revenue). You'll serve as RTR's brand voice in cross-functional conversations, bringing brand perspective to product, pricing, AI strategy, and customer experience discussions.
The ideal candidate has 12+ years of brand and performance marketing experience, including meaningful time at VP level or equivalent. You should have owned performance marketing and paid media at scale, with fluency in CAC, ROAS, LTV, and growth metrics. Experience with multi-disciplinary marketing functions (social, partnerships, communications, performance/growth) is essential. You bring strategic thinking about brand building and demand generation as an integrated system, not competing priorities.
