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Salary: USD 215,200 - 300,000 / annual
Seismic is the Go-to-Market Performance company, helping organizations turn strategy into revenue. Following a combination with Highspot, the company brings together two category-leading platforms with deep innovation across enablement, content, AI, buyer engagement, learning, coaching, analytics, and revenue execution.
This Vice President of Product Marketing role owns Seismic's product and platform narrative, positioning, messaging, launches, competitive strategy, market prioritization, pricing, packaging, and industry product marketing. The leader will work across Product, Marketing, Sales, Customer Success, and Strategy to turn a broad and rapidly evolving portfolio into a simple, differentiated story that customers understand and the field can win with.
Key responsibilities include:
**Define the Product and Platform Story:** Establish positioning, messaging, and value proposition for Seismic's combined portfolio. Translate a growing portfolio of AI agents, content and knowledge management, enablement, engagement, learning, coaching, analytics, and workflows into a compelling, performance-driven platform narrative. Make GTM Performance and AI-powered revenue execution tangible by articulating problems solved, differentiation, and expected business outcomes. Partner with Product to connect strategy and roadmap to customer needs, competitive dynamics, and market opportunity. Lead product architecture, naming, packaging, and pricing programs.
**Lead Product Marketing:** Build and lead a world-class global product marketing organization spanning platform, products, AI, solutions, competitive intelligence, and industries. Own go-to-market strategy and execution for major product launches and releases. Equip the field with differentiated messaging, sales plays, proof points, demos, and competitive intelligence. Establish rigorous competitive intelligence across direct competitors, adjacent platforms, emerging AI companies, and evolving build-versus-buy alternatives. Bring market and customer insight into Product, influencing priorities and investment decisions. Partner across Marketing to turn product innovation into sustained market impact.
**Make Regulated Industries a Strategic Advantage:** A critical part of the mandate is extending Seismic's leadership in regulated industries, where trusted content, governance, compliance, security, data controls, and responsible AI are fundamental. Develop deep understanding of workflows, buyers, regulatory environments, data requirements, governance models, and risk considerations unique to regulated markets. Translate permissions, governance, auditability, security, compliant personalization, and responsible AI into differentiated customer value. Partner with Product and industry leaders to identify requirements and investments that make Seismic uniquely valuable in regulated environments. Ensure AI strategy answers questions about trustworthiness, governance, explainability, data control, and industry compliance.
**Requirements:**
- 15+ years of B2B enterprise technology experience, including significant product marketing leadership
- Experience leading product marketing for a scaled enterprise software, SaaS, AI, CRM, revenue technology, content, workflow, or adjacent platform company
- Demonstrated ability to turn complex, multi-product technology into a simple, differentiated platform story
- Strong understanding of enterprise AI, including agents, generative AI, data, context, governance, and workflow automation
- Experience integrating or repositioning products following an acquisition, merger, or major portfolio expansion (beneficial)
- Ability to operate credibly with Product and Engineering while creating narratives that resonate with CEOs, CROs, CMOs, CIOs, and frontline GTM leaders
- Experience building and leading high-performing global product marketing teams
- Substantial experience in financial services and/or healthcare and life sciences, ideally across multiple regulated sectors (strongly preferred)
- Understanding of how governance, approvals, permissions, auditability, security, data lineage, compliance, and risk management shape product requirements, buying processes, deployment models, and AI adoption
- Comfort discussing AI agents and product architecture with technology leaders, revenue outcomes with GTM executives, and governance and risk with enterprise stakeholders
