SlipstreamJobs tracks this role from the company's public career site. Apply directly on the employer's site.
Flow Engineering is an AI-native requirements platform for modern engineering organizations, enabling hardware teams to collaborate with AI agents to design, validate, and evolve complex systems with speed and rigor.
You will build the demand engine behind Flow's go-to-market strategy, owning how engineering leaders in aerospace, defense, automotive, and adjacent industries discover the platform and convert that awareness into qualified pipeline.
Key responsibilities:
- Own pipeline targets alongside sales and leadership; build and execute demand generation programs to hit them
- Develop repeatable inbound motion across content, search, paid, email, and web with honest attribution from first touch to closed won
- Run account-based campaigns against defined hardware engineering organizations, working closely with founder-led and early enterprise sales
- Develop messaging and positioning for technical audiences (systems engineers, program managers, engineering executives) and test until it resonates
- Optimize the website as a conversion surface: product pages, technical content, demo requests, and self-serve entry points
- Own events and field calendar, including industry conferences, customer roundtables, and webinars targeting regulated industries
- Build marketing operations and reporting infrastructure so every program has clear cost-per-opportunity metrics and signals on what to cut or scale
- Partner with product and engineering on launches to ensure new AI capabilities reach market with compelling customer narratives
The company values speed over everything, clear ownership with downscoped shipping and iteration, and fundamentals done well (measurement, attribution, reporting from day one).
REQUIREMENTS:
- 8+ years in B2B marketing, including 2+ years leading growth or demand generation, ideally taking a startup from early traction to repeatable pipeline
- Proven track record owning a pipeline number and hitting it, with reporting to demonstrate how you achieved it
- Experience marketing technical products to technical buyers; exposure to hardware, aerospace, defense, automotive, or engineering software is a strong plus
- Comfort with long, multi-stakeholder enterprise sales cycles and the content and nurture programs they require
- Strong writing ability: can translate complex engineering workflows into clear, credible copy without overclaiming
- Analytical and self-sufficient with funnel data, experiment design, and attribution
- Comfortable in high-ownership, fast-paced environments where you scope your own work and ship it
