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Yardzen is transforming the $200 billion outdoor renovation industry by helping homeowners design and build their dream outdoor spaces. The company pairs homeowners with dedicated representatives, vetted local contractors, and AI-powered tools to make design effortless and the build process clear and guided. Since 2018, Yardzen has helped tens of thousands of homeowners transform their outdoor spaces while making sustainable choices and enhancing property value.
As Brand Marketing Manager, you will lead brand communications and campaigns to build Yardzen's brand with prospective clients. You'll define communications priorities, gain executive alignment on strategy, and design campaigns focused on brand awareness and positive perception. You'll maintain consistent messaging and brand voice across all channels, identify creative opportunities to reach new audiences, and foster community among past clients to build lifestyle brand status. You'll manage project plans, coordinate stakeholders, and drive initiatives from concept through launch.
You'll shape organic growth initiatives that introduce Yardzen and engage the right audiences. Leveraging expertise in Instagram and Pinterest, you'll tell compelling brand stories that resonate with potential clients and the Yardzen community. You'll design programs that encourage clients to share their yard transformations and own the Yardzen Ambassador Program for creators and brand champions.
You'll discover and engage complementary brands that share Yardzen's ethos for partnership opportunities. You'll manage day-to-day marketing execution of collaborations, including messaging, creative assets, timelines, and promotion in close collaboration with the Business Partnerships team. You'll track partnership performance, report results, and evolve strategies based on learnings.
You'll partner with the Director to own Yardzen's PR strategy and activation, working closely with the Founder/CEO. You'll become an expert on Yardzen's data and platform trends, packaging them as valuable stories for publications your clients read. You'll build relationships with journalists, editors, creators, brand influencers, and media properties to establish Yardzen's leadership voice in the landscape market.
Requirements:
- 5+ years of experience in brand marketing, communications, content, PR, or integrated marketing
- Strong social media expertise: content strategy development, content creation, and deep platform knowledge (particularly Instagram and Pinterest)
- Excellent writing and editing skills
- Bonus: experience at a premier PR firm working on successful D2C brands
- Versatile generalist excited to work across different marketing initiatives
- Self-motivated, fast-moving, and comfortable with ambiguity
- Ability to write compelling pitches with a track record of resulting in published stories
- AI-confident but not reliant; strong independent writing skills
- Collaborative, proactive, resourceful, and comfortable in fast-paced environments
- Based in the Bay Area and available to support occasional in-person opportunities (client photo shoots, community events, brand activations)
