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Salary: USD 160,000 - 190,000 / annual
Workstream is a Series B, venture-backed HR, payroll, and hiring platform purpose-built for the hourly workforce. With 2.7 billion hourly workers making up 80% of the global workforce, the company is expanding from a vertical SaaS leader into an AI-native platform for the entire frontline workforce. Customers include Burger King, Carl's Jr./Hardee's, IHOP, KFC, and Culvers. The company is backed by Founders Fund, BOND, and Coatue.
You will join as Head of Brand & Product Marketing, owning how Workstream is positioned, launched, and remembered during this critical expansion phase. You will manage product marketing, brand, content, and design as one unified team, reporting directly to revenue leadership. Your work will drive pipeline impact within weeks, not quarters.
Key responsibilities include:
**Positioning & Narrative**: Own Workstream's end-to-end positioning and messaging, including the strategic decision to lead with restaurant dominance versus the broader frontline-workforce story. You'll test positioning through market feedback rather than debate it internally.
**Product Launches**: Run go-to-market launches for a portfolio spanning AI products (like an AI assistant for frontline teams), hiring, HR, and payroll. You'll own messaging, pricing & packaging input, launch plans, and sales enablement that makes the team effective from day one.
**Brand & Content**: Lead the content and design team across website, case studies, video, webinars, and social. Raise the bar on all customer-facing materials and leverage AI to produce at a pace that would require a team twice your size a year ago.
**Sales Enablement**: Arm account executives and partnerships with narratives, competitive teardowns, ROI stories, and customer proof points. Sit in on deals, talk to lost prospects, and adapt messaging based on market feedback.
**Team Leadership**: Manage and grow a small, high-output team of product marketers, content marketers, and designers. Be the strongest individual contributor on the team when it matters.
This is a 4-5 days per week in-office role in San Francisco. The company supports relocation and visa sponsorship for the right candidate. Occasional travel for customer visits, conferences, and team events is expected.
**Requirements**:
- 5+ years in B2B marketing with real product marketing depth
- Proven management experience building and leading hungry, dynamic marketing teams
- Founder energy: you've started something (company, category, or function from zero) and default to action; former founders are particularly welcome
- Strong writing and positioning skills; ability to build systems so the team produces sharp work independently
- AI-native: already use AI agents across daily work and will push the team to adopt them
- Commercially ruthless: measure marketing in pipeline and revenue, not vanity metrics
- Hungry and willing to outwork the market; seeking VP-level scope earlier than traditional corporate paths would offer
- Strong plus: experience with SMB buyers, hourly/frontline workforces, HR tech, or payroll
