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CreatorIQ, the AI-native operating system for creator-led growth trusted by 1,300+ global brands and agencies, is seeking a Vice President of Revenue Marketing to design, scale, and own the company's pipeline generation engine.
In this role, you will be accountable for driving measurable revenue impact through orchestrated account-based marketing (ABM), enterprise demand generation, digital acquisition, and field marketing programs across all segments (enterprise, mid-market), solutions, regions, and channels. You will serve as a peer to Sales and Partner leadership, owning strategy, execution, and measurement for all account-based and enterprise pipeline activities.
Key responsibilities include:
- Enterprise Pipeline Ownership: Own enterprise pipeline contribution targets ensuring 3–4X coverage vs. revenue goals. Design and allocate budgets across ABM, sponsored events, outbound orchestration, and partner co-marketing.
- ABM & Field Marketing Leadership: Build and lead a high-performing ABM and enterprise field marketing team. Drive multi-threaded engagement across buying committees at top enterprise accounts. Partner with Sales to execute Joint Execution Plans (JEPs) for target accounts.
- Cross-Functional Partnership: Operate as a peer to Sales VPs and Chief Sales Officer; drive alignment between Sales, Marketing, and Partners. Collaborate with Product Marketing on C-level narratives. Partner with Ecosystem and Partner leaders on joint GTM campaigns and referral pipeline.
- Executive Influence & Reporting: Present pipeline performance, trends, and forecasts to the Executive Leadership Team. Define KPIs for pipeline contribution, conversion rates, and win-rate improvements. Champion pipeline measurement models that recognize sourced and influenced revenue.
- Thought Leadership: Elevate CreatorIQ's market position through enterprise events, thought leadership, and executive forums. Drive the creation of owned IP (trend reports, benchmarks, ROI indices) that resonate with senior decision-makers.
CreatorIQ operates a flexible work model combining in-person and remote work. The company has been named a Fastest-Growing Company in North America on the Deloitte Technology Fast 500™ for four years, recognized as a Leader by Forrester and IDC, and consistently rated as a Leader on G2.
REQUIREMENTS:
- 7–10+ years in B2B enterprise demand generation, with 7–10 years in ABM or field marketing leadership
- Track record of building ABM programs at scale (1:1, 1:few, 1:many) that influenced enterprise pipeline and revenue
- Deep understanding of enterprise buying committees and long, complex SaaS sales cycles
- Proven experience running a named-account program with sales (AEs/SDRs) and measurable pipeline impact
- Hands-on experience with ABM platforms (6sense, Demandbase, TOFU), marketing automation (Marketo/HubSpot), CRM (Salesforce), attribution (e.g., Bizible/Marketo Measure), and enrichment/routing
- Strong cross-functional collaboration skills; ability to influence Sales leadership and partner ecosystems
- Excellent analytical, communication, and project management skills
- Experience building and managing small teams, with readiness to scale
