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Influur is seeking a List Builder for Influencer Marketing to join their team in Mexico City. In this role, you will be responsible for researching, sourcing, and evaluating creators across major social platforms (TikTok, Instagram, YouTube) to build targeted creator lists for influencer marketing campaigns.
Your core responsibilities will include:
- Analyzing campaign and client briefs to develop clear creator selection criteria
- Sourcing and evaluating creators based on audience demographics, engagement rates, content style, and brand alignment
- Building high-quality, targeted creator lists that go beyond obvious or repetitive choices
- Managing high volumes of creator profiles and multiple simultaneous briefs while maintaining accuracy
- Using data and performance metrics to support and validate creator recommendations
- Staying current with social media trends, digital culture, and emerging creator communities
- Working quickly in a fast-paced startup environment with changing priorities
You'll be someone with a keen eye for creator-brand fit, natural curiosity about digital trends and communities, and the ability to move fast without sacrificing quality. The ideal candidate thinks strategically about why a creator is right for a campaign, not just whether they meet a checklist. You're resourceful, detail-oriented, and comfortable experimenting with AI tools and automation to improve sourcing workflows.
REQUIREMENTS:
- 1+ years of experience in influencer marketing, creator marketing, talent sourcing, social media, digital marketing, or similar role
- Hands-on experience researching, sourcing, and evaluating creators across TikTok, Instagram, YouTube
- Strong understanding of creator and brand fit, including audience demographics, engagement, content style, market relevance, and brand alignment
- Ability to translate campaign/client briefs into clear creator selection criteria
- Strong knowledge of social media trends, creators, digital culture, and emerging communities
- Ability to work with high volumes of creator profiles and multiple briefs simultaneously while maintaining accuracy and quality
- Strong research skills and attention to detail
- Comfortable working with data and performance metrics
- Strong organizational skills and ability to work quickly in fast-paced environment
- Professional proficiency in English and Spanish
NICE-TO-HAVES:
- Experience at influencer marketing agency, creator platform, talent agency, or fast-growing startup
- Experience sourcing creators for music, beauty, entertainment, CPG, or lifestyle campaigns
- Familiarity with influencer marketing platforms, social listening tools, or creator discovery tools
- Experience using AI tools to accelerate creator research and improve sourcing workflows
- Experience supporting campaigns across multiple markets, particularly US and LATAM
