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OpenAI is building advertising solutions for an AI-powered world, targeting small and medium-sized businesses (SMBs). The SMB Ads Marketing team is establishing this opportunity from the ground up, working closely with Product, Ads Engineering, Data Science, and Sales to drive scalable growth through customer insight, experimentation, and fast execution.
As Scaled Programs Lead, you will own the zero-to-one opportunity to shape how SMB-focused agencies and partners discover, understand, and adopt OpenAI's advertising solutions. Your responsibilities span the full program lifecycle: strategy, audience segmentation, recruitment, education, certification, incentives, and co-marketing.
Key responsibilities include:
- Setting global program strategy for SMB-focused agencies and scaled partners, defining priority audiences, growth goals, and investment allocation
- Building awareness and recruiting qualified participants through campaigns and outreach that demonstrate advertising platform value
- Segmenting agencies and partners by capabilities, needs, and growth potential; designing program tiers, incentives, and benefits
- Developing education, training, webinars, certification, badging, and content to help participants serve SMB advertisers effectively
- Launching repeatable co-marketing programs, joint campaigns, events, and reusable toolkits that reach SMBs through partner channels
- Piloting programs, measuring participation, activation, advertiser growth, and economics; scaling effective approaches and retiring underperformers
- Leading cross-functional delivery across markets and building the team and operating capabilities needed for global scale
You will work across Marketing, Partnerships, Sales, Product, and Operations, combining strategic judgment with hands-on execution. As programs grow, you will hire, develop, and lead a team to expand them globally.
REQUIREMENTS:
Demonstrated success building and scaling programs for SMB-focused agencies or other partners serving small businesses. Experience setting program strategy using audience segmentation, customer insight, and commercial analysis. Background developing participant recruitment, education, enablement, or co-marketing programs. Ability to translate program goals into pilots, measurable outcomes, and repeatable approaches that scale. Track record leading cross-functional initiatives with marketing, sales, partnerships, product, and operations teams. Experience adapting programs across markets while balancing global consistency with local needs. Ability to combine hands-on program building with hiring, developing, and leading a team.
Preferred: Experience building agency or partner programs for digital advertising platforms serving SMBs. Track record launching programs that drive advertiser acquisition, activation, retention, or investment. Experience designing partner tiers, certifications, incentives, and benefits. Success developing scalable co-marketing campaigns, education programs, and partner toolkits. Experience using program economics and experimentation to guide investment and growth. Experience expanding partner programs globally and adapting them to local markets.
