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BetterCloud is the market leader in SaaS Operations, helping IT professionals automate processes and policies across cloud application portfolios. The company serves thousands of organizations including Global Payments, DraftKings, and CloudFactory, and hosts Altitude, the industry's leading SaaSOps event.
This VP of Marketing role reports directly to the President and leads the entire marketing organization across both CoreStack and BetterCloud. You will own demand generation, product marketing, brand, communications, digital marketing, customer marketing, partner marketing, marketing operations, and events.
Key responsibilities include developing and executing integrated marketing strategy to drive pipeline and revenue growth; building a scalable demand generation engine with predictable qualified pipeline; partnering with Sales and Customer Success to improve conversion rates and deal velocity; establishing performance metrics and optimizing marketing investments through data-driven decision-making; leading account-based marketing (ABM) initiatives for enterprise accounts; and owning marketing's contribution to pipeline, bookings, and revenue.
You will lead positioning, messaging, and go-to-market strategy across the portfolio, guide evolution toward a unified brand narrative while preserving product differentiation, partner with Product Management on launches, strengthen PR and thought leadership, and develop market narratives establishing the companies as leaders in cloud management, SaaS management, AI governance, security, and IT operations.
A critical focus is championing AI adoption across marketing to improve productivity, personalization, campaign performance, content creation, forecasting, and customer insights. You will identify and implement AI technologies with measurable business impact, improve marketing operations and reporting, and establish governance for responsible AI usage.
You will build, develop, and inspire a high-performing marketing team; recruit and mentor exceptional talent; create a culture grounded in accountability, curiosity, collaboration, and customer focus; and serve as strategic advisor to the President on growth opportunities, market trends, competitive positioning, and customer insights.
Required: 12+ years progressive B2B technology marketing with significant leadership responsibility; proven success leading marketing for high-growth SaaS, cloud, or enterprise software companies; deep expertise building and scaling demand generation programs; strong experience across product marketing, demand generation, digital marketing, communications, brand, customer marketing, and marketing operations; demonstrated success partnering with Sales; experience leveraging AI to improve marketing effectiveness; strong analytical skills in marketing metrics, attribution, forecasting, CAC, and ROI; exceptional communication and executive presentation skills; experience managing multimillion-dollar marketing budgets.
Preferred: Experience marketing cloud management, SaaS management, cybersecurity, identity, governance, FinOps, CloudOps, or enterprise infrastructure solutions; experience leading marketing through rapid growth, acquisition, integration, or organizational transformation.
