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Salary: USD 213,200 - 284,270 / annual
Spring Health is a global mental health platform on a mission to eliminate barriers to mental health care. The company operates an AI-native platform delivering personalized support through self-guided tools, coaching, therapy, medication management, and specialty care. Spring Health reaches over 170 million people worldwide through leading employers, health plans, and partners, with outcomes independently validated by JAMA Network Open and the Validation Institute.
Reporting to the President/Co-Founder, the Vice President of Growth Marketing will build and lead a team responsible for pipeline creation, deal acceleration, and revenue growth. This role owns the demand generation function, including strategy and execution of high-performing, ROI-positive campaigns tailored to the company's distinct commercial and enterprise sales teams.
Key responsibilities include: building and managing a multifaceted demand generation team capable of delivering 1:1 account-based marketing (ABM) for enterprise segments and high-volume inbound strategies for commercial segments; partnering with enterprise sales, commercial sales, and business development teams to ensure demand plans meet expectations and sales teams are properly enabled; managing campaign development and execution to drive leads and optimize conversion rates; owning the calendar and execution of demand priorities while communicating progress to marketing, sales, and leadership; and tracking team goals, KPIs, and program performance to inform ongoing strategy.
Success metrics include flawlessly executing growth marketing programs, achieving targets for net new leads and marketing-qualified leads (MQLs), expanding the lead database within core personas, driving operational cadence to track and optimize results for maximum ROI, and recruiting and developing high-performing marketing teams.
The ideal candidate brings 8+ years of experience building and leading demand generation teams in healthcare and/or technology, with a minimum of 5 years in SaaS and/or high-growth environments. Required qualifications include demonstrated ability to leverage multiple channels to contribute meaningful pipeline and revenue; understanding of both creative and analytical demand generation; strong convictions backed by results; deep knowledge of double funnel models supporting both ABM and volume-based demand generation; ability to lead by example while balancing execution and strategy; analytical and optimization mindset; proven collaboration skills across management levels; and entrepreneurial, growth-minded approach. Healthcare and employee benefits experience is a plus.
