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Midi Health is a rapidly scaling virtual care clinic dedicated to midlife women's health, onboarding 1,000 new patients daily and conducting 25,000 virtual visits per week. The company operates as a fully integrated partner across the healthcare ecosystem, collaborating with major health plans, employers, and health systems.
As VP of Commercial Marketing, you will own the strategy, execution, and P&L for Midi's B2B commercial marketing function. This is an executive role with full accountability for pipeline generation, partnership outcomes, and brand credibility across the enterprise landscape. You will report to the Chief Marketing Officer and sit on the extended leadership team.
Key responsibilities include:
**B2B Strategy & Positioning**: Partner with Commercial leadership to refine messaging across payers, employers, and health system partners, creating urgency and closing the gap between interest and commitment.
**Account-Based Marketing (ABM)**: Architect and execute high-touch, data-informed ABM strategies targeting high-value enterprise accounts, including large payers and Fortune 500 employers, with clear ownership of account-level outcomes.
**MarTech & AI Infrastructure**: Build and scale a sophisticated marketing technology stack with robust attribution and end-to-end data visibility. Drive innovation in how AI and automation reshape marketing operations, content velocity, and campaign performance. You should be actively using AI tools daily and pushing your team to adopt them.
**Thought Leadership & Demand Generation**: Partner with clinical and research teams to build an authoritative thought-leadership engine that strengthens brand trust and fuels demand, held accountable to pipeline impact.
**Market Intelligence**: Build command of the competitive and market landscape, translating research into positioning and product marketing decisions.
**P&L Ownership**: Set and own the B2B marketing strategy, budget, and KPIs. You are accountable for results against Midi's enterprise growth goals.
**Pipeline & Revenue Impact**: Drive measurable pipeline contribution and revenue influence across payer, employer, and health system channels. Own LTV/CAC as an active management metric.
**Member Acquisition**: Drive scalable, segment-specific member acquisition through continuous testing, message refinement, and multi-channel optimization.
**Team Leadership**: Build, mentor, and scale a multidisciplinary marketing organization. Demonstrate cross-functional influence at C-suite and board level with deep understanding of the healthcare ecosystem.
