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Zeta Global is seeking a Vice President of Account-Based Marketing & Customer Marketing to build and lead the UK ABM and customer marketing function. Reporting to the President, UK, you will own strategy, execution, and performance across UK account-marketing priorities and market-development investment.
Your primary responsibilities include:
**Strategic Customer Growth & ABM**: Partner with the Global VP of Customer Growth and Key Account Directors to prioritize strategic UK customers and identify where marketing can support retention, expansion, and account penetration. Translate customer priorities and strategic account plans into coordinated ABM and customer marketing programmes. Create value-led programmes that help customers understand and adopt Zeta capabilities (data, identity, intelligence, AI, loyalty, lifecycle marketing, personalization, activation). Ensure Customer Growth and Marketing operate from a shared account strategy with clear commercial objectives.
**Executive Engagement & Customer Advocacy**: Build a systematic executive engagement programme across priority UK customers and prospects, strengthening relationships with senior marketing, technology, data, and business decision-makers. Develop executive dinners, roundtables, strategic workshops, and customer roadshows. Establish a structured UK customer advocacy programme with flagship customers, executive advocates, customer stories, case studies, references, and speaking opportunities.
**Enterprise New-Logo Marketing**: Partner with the Global VP of Enterprise Sales on a tightly defined portfolio of strategic UK prospects. Build personalized named-account programmes that create executive access, engage buying committees, and generate qualified enterprise opportunities. Support competitive displacement through relevant insight, customer proof, and differentiated messaging. Develop a repeatable approach to enterprise demand generation focused on opportunity quality.
**UK Market Development**: Shape and deliver a focused UK market-development programme supporting customer growth, executive access, and enterprise pipeline. Develop relevant customer and prospect events, industry engagement, and partner-marketing opportunities. Build productive relationships with UK agencies, technology partners, and market influencers. Own the UK market-development budget, allocating investment against clear priorities and assessing commercial impact.
**Local Execution & Global Alignment**: Establish a consistent operating cadence across Marketing, Customer Growth, and Enterprise Sales. Translate Global Marketing capabilities, content, and campaigns into relevant UK account programmes. Ensure every significant programme has named accounts, clear commercial objectives, defined audiences, agreed seller actions, and measurable outcomes. Maintain visibility of account engagement and programme activity in Salesforce.
**Commercial Measurement & Investment**: Establish a practical measurement framework covering account engagement, buying-committee penetration, executive access, customer advocacy, and marketing-sourced and marketing-influenced pipeline. Work with Customer Growth, Enterprise Sales, and Marketing Operations to agree consistent definitions and attribution. Demonstrate marketing's contribution to retention, net revenue retention (NRR), expansion, and new-logo growth. Run regular performance reviews and reallocate investment towards highest-performing programmes.
Success will be demonstrated through increased expansion pipeline and broader adoption of Zeta capabilities across strategic UK customers, stronger executive relationships and deeper engagement across priority buying committees, a credible customer advocacy programme with flagship customers and compelling stories, qualified enterprise new-logo pipeline with measurable marketing contribution, and a repeatable UK ABM and Customer Marketing model adopted by commercial teams.
**Requirements**:
- Significant experience leading ABM, customer marketing, field marketing, or strategic B2B marketing programmes within SaaS, MarTech, data, customer engagement, or adjacent enterprise technology
- Proven track record building effective programmes for complex enterprise accounts, including both existing-customer expansion and new-logo acquisition, in close partnership with commercial teams
- Experience connecting marketing investment to qualified pipeline, opportunity progression, and revenue, with disciplined budget management and clear measurement approach
- Experience creating programmes for senior enterprise audiences, developing customer advocacy, and navigating complex buying committees, with strong understanding of the UK enterprise buying environment
- Experience using Salesforce and account-intelligence or ABM platforms such as 6sense or Demandbase to inform prioritization, programme execution, and reporting
- Excellent communication and stakeholder-management skills, with experience operating within a global marketing organization while building strong local execution. Experience building or scaling a marketing function is valuable.
