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Socure is building identity trust infrastructure for the digital economy, verifying identities in real time and stopping fraud before it starts. The company combines AI-driven technology with deep domain expertise to serve financial services, governments, and enterprises.
You will lead vertical marketing strategy and execution for Socure's Tier 1 Banking GTM Pod. This is a strategic, hands-on role that sits at the intersection of product, sales, and ecosystem partnerships. You own industry positioning, solution packaging, partner go-to-market strategy, and direct revenue impact within the banking segment.
Key responsibilities include:
- Define and execute vertical marketing strategy for the Tier 1 Banking pod, developing clear ICPs, value propositions, use cases, and competitive positioning aligned to the sales motion.
- Translate complex AI-driven capabilities into compelling, industry-specific messaging that resonates with economic buyers and technical stakeholders.
- Deliver field-ready enablement including decks, playbooks, battlecards, ROI tools, and customer stories to improve win rates and accelerate deal velocity.
- Partner with Product, Data Science, and Revenue Marketing to embed differentiated data and insights into vertical narratives.
- Build and execute campaigns that generate qualified pipeline from target accounts, coordinating integrated strategies across email, webinars, paid/organic channels, SDR outreach, and in-person experiences.
- Act as the vertical marketing owner during planning cycles and QBRs, influencing stakeholders across Product, Sales, Data Science, RevOps, and Marketing.
- Establish and track KPIs tied to pipeline, revenue contribution, win rates, and strategic account growth.
- Bring market insights, competitive intelligence, and industry trends into GTM strategy discussions.
You will operate with significant autonomy, partner closely with GTM leadership, and directly influence how Socure wins in banking.
REQUIREMENTS:
- 6–8 years of B2B marketing experience, including product marketing or vertical/industry marketing in high-growth SaaS, fintech, identity, fraud, risk, or adjacent environments.
- Demonstrated success driving measurable pipeline and revenue impact through vertical or segment-focused marketing initiatives.
- Strong ability to translate complex AI-driven or data-centric technology into clear, compelling industry narratives.
- Experience partnering closely with sales teams and influencing cross-functional stakeholders without direct authority.
- Analytical rigor and experience tying marketing programs to business outcomes.
- Strong project management skills and ability to drive multiple initiatives simultaneously in a fast-paced environment.
