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Stable is a venture-backed B2B SaaS company (backed by Y Combinator, Craft Ventures, and others) that simplifies business entity management by providing companies with virtual business addresses and online mail management. Over 15,000 companies including Brex, Doordash, and Gusto use Stable to automate their mailroom operations.
As Content Marketing Manager, you will own Stable's content strategy end-to-end, spanning editorial planning, SEO, AI search optimization, and integrated marketing campaigns. You'll partner with product marketing, product, engineering, sales, and success teams to create compelling content that drives growth.
Key responsibilities include:
**Content Creation & Publishing:**
- Own the editorial calendar and shape Stable's voice and point of view
- Partner with product marketing to develop campaigns, thought leadership pieces, customer stories, and educational content
- Translate product vision into digestible content by working with subject matter experts
- Uncover and develop customer stories and testimonials into marketing assets
- Manage social media presence and day-to-day engagement
- Support product launches and integrated campaigns across email, web, organic, and paid channels
- Develop email marketing and nurture programs with segmentation and copy drafting
**AI Search & SEO Optimization:**
- Identify relevant prompts and create content that earns citations in AI search engines (AEO/GEO)
- Conduct keyword, intent, and competitor research to map buyer queries to high-converting pages
- Build reporting in GSC, GA4, and internal tools to tie organic traffic to signups and pipeline
- Partner with engineering on technical SEO (site speed, crawlability, indexability)
- Manage outreach for brand mentions in third-party publications
**AI Leverage & Automation:**
- Encode brand guidelines and product details into AI systems for consistent output
- Design and ship AI workflows that turn research into high-fidelity drafts for rapid publishing
- Build tools to identify outdated or cannibalizing content
- Automate derivative content creation from ebooks, whitepapers, webinars, and customer stories
**Measurement & Ownership:**
- Define content goals and track engagement, conversion rates, and revenue impact
- Make data-driven decisions on where to invest next
**Requirements:**
- 5+ years in B2B content, growth marketing, SEO, or integrated marketing
- Hands-on SEO experience including keyword research, on-page optimization, and technical fundamentals; AI search (AEO/GEO) experience is a strong plus
- Demonstrated ability to build AI workflows that increase production without sacrificing quality
- Proficiency with data tools (GA4, GSC, CRM) and ability to articulate content's impact on growth metrics
- Strong ownership mindset: move quickly, make sound decisions with incomplete information, push through ambiguity
- Portfolio of content programs with clear explanation of what you built, performance results, and lessons learned
- Excellent craft: ask good questions, attention to detail, ability to explain complex ideas simply
- Comfort working cross-functionally and influencing without direct authority
