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Salary: CAD 175,000 - 225,000 / annual
Asana is seeking a strategic, customer-journey-focused manager to own the website as a driver of product understanding, customer acquisition, and trial conversion. You will define and champion the digital experience for new and existing customers, shaping how they discover, understand, and engage with Asana's growing product portfolio.
In this role, you will:
- Bring end-to-end website strategy for asana.com to life, establishing a customer-journey-led vision for key segments
- Influence how the site supports product discovery, trial starts, and revenue growth across new and existing audiences
- Develop the website tactical roadmap by synthesizing qualitative research, user insights, and quantitative data to identify high-leverage opportunities
- Build deep cross-functional alignment, influencing teams in product marketing, product, engineering, and design to contribute to and evolve the digital experience
- Elevate how the web team operates, shifting from a support model toward proactive, insight-driven strategy
- Partner with product marketing and product to translate Asana's multi-product portfolio into a coherent, compelling experience for distinct audiences (new visitors, active trial users, existing customers)
- Establish a clear measurement framework for the website, defining success metrics and building the analytics practice that makes progress visible and actionable
You will work closely with partners in product marketing, organic discovery, paid media, data science, product, engineering, and design. The role is based in the Vancouver office with a hybrid schedule: standard in-office days are Monday, Tuesday, and Thursday. Most employees have the option to work from home on Wednesdays, with Friday flexibility depending on work type and team partnerships.
Requirements:
- Proven experience owning digital strategy for a complex, multi-product or multi-audience website in SaaS, e-commerce, or similar category with layered site architecture and diverse visitor goals
- Lead with customer journey thinking: frame decisions around how different audiences find, evaluate, and engage with a product or brand online
- Skilled at drawing insight from qualitative and quantitative sources (user research, analytics, A/B tests, stakeholder input) and translating them into clear strategic priorities
- Build credibility and influence across functions, navigating a matrixed environment where outcomes require collaboration with engineering, design, product marketing, and data teams
- Deep understanding of website infrastructure and performance to partner meaningfully with technical teams
- Structured prioritization mindset with ability to distinguish high-leverage opportunities from noise and build an aligned roadmap
- Demonstrates curiosity about AI tools and emerging technologies, with willingness to learn and leverage them to enhance productivity, collaboration, or decision-making
- Energized by building: driven to help a capable team develop true strategic ownership and move beyond order-taking into proactive, high-impact work
