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H is an AI company building agentic AI to automate complex, multi-step tasks and unlock human potential. They are seeking a Brand Lead to own the brand pillar of their marketing strategy and establish H as a top-3 brand among large-enterprise decision-makers in enterprise AI, starting in France and expanding to the US.
You will take ownership of a brand foundation currently being shaped (positioning, identity, messaging) and evolve it into a durable brand strategy for a rapidly evolving market. Your mission spans four key areas:
**Lead the Brand Relaunch:** Own the new brand platform including positioning, identity, tone of voice, and messaging house. Turn company convictions into a distinctive story about what H believes, why it exists, and what makes its approach to enterprise problems unique. Build a flexible brand system that adapts across markets (France, UK, US) while maintaining coherence, balancing a bold "vision voice" with a precise "capability voice." Set and enforce brand guidelines across all touchpoints: website, decks, events, product, and recruiting.
**Shift the Narrative:** Move public conversation about H from founders and funding to product, value, and customer outcomes. Make trust a brand signal through reliability, ownership, resilience, and a research-first approach (H owns its models, not a wrapper). Co-own reputation with Communications, where Brand defines positioning and Communications amplifies through PR and executive voice.
**Build Awareness:** Design the brand plan to reach large-account decision-makers through flagship events, recurring PR moments, ecosystem programs, content, and campaigns. Prepare and lead the brand side of the US launch. Partner with Growth to convert awareness into qualified relationships and pipeline.
**Earn Authority:** Grow H's thought leadership around the execution gap in enterprise AI and "AI that actually works." Lead strategic sponsorships, labels (e.g., Institut Polytechnique de Paris, Resilient AI label), and partnerships with academics and consulting firms.
**Build the Function:** Manage brand budget and agencies (brand studio, freelancers). Hire and lead the Brand team as it grows, starting with a Content Manager.
Success is measured by the Brand Awareness Index (BAI) among target audiences (SBF 120 decision-makers in France, Fortune 500 in the US, from C-level to builders like CTOs and architects), tracked quarterly. First 90-day milestone: set BAI baseline in France and the US, roll out brand platform in France. Longer-term targets: Top 3 aided awareness among SBF 120, then Top 3 unaided awareness in France; Top 5 aided awareness among Fortune 500, then Top 3 unaided awareness in the US within 2 years. Supporting indicators include share of voice versus competitors and share of H mentions about product/value versus founders/funding.
**Requirements:**
- 10+ years in brand, marketing, or communications, including for a B2B tech company
- Led a brand repositioning or relaunch end-to-end (strategy to rollout) with demonstrated impact
- Built awareness among enterprise decision-makers with measurement experience (brand tracking, share of voice, consideration)
- Ability to translate deep tech for boards without oversimplifying and defend it with engineers
- Comfort working with CEOs, leadership teams, brand studios, and PR agencies; skilled at briefing, challenging, and arbitrating
- Systems thinking with attention to detail: clear strategy, sharp craft eye, bias for shipping
- Fluent English required; French is a strong plus
**Nice-to-haves:**
- Built a brand in an emerging category where terminology was still being defined
- Cross-Europe and US experience, understanding how stories flex across markets
- Preference for proof over slogans (case studies, customer voices, numbers)
- Low ego, high ownership, enjoys building teams and functions from the ground up
