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Capsa AI is building an AI Operating System for private capital—helping PE firms find, research, analyze, monitor, and manage investments at scale. The company has achieved 15x ARR growth in the last 12 months, product-market fit with leading multi-billion-dollar PE firms, and recently raised a large Series A to scale globally across the US, UK, and Europe.
As Demand Generation Manager, you will own full-stack demand generation: planning, building, shipping, and owning the pipeline it creates. You'll report directly to the CEO and CRO, working alongside Sales and a lean, senior marketing team to turn Capsa's story into pipeline across paid, owned, social, and in-person channels.
Key responsibilities include:
• Own pipeline: Set sourced and influenced pipeline targets with leadership, build the plan to hit them, and report on ICP demos and stage conversion weekly.
• Run HubSpot as the engine: Manage campaigns, workflows, lead scoring, attribution, nurture, and reporting—keeping it clean, connected to Sales, and trusted by the business.
• Make paid media accountable: Manage LinkedIn, Google, Meta, and retargeting campaigns with every dollar measured against pipeline, not clicks.
• Ship integrated campaigns: Take launches, product moments, and always-on programmes from brief to live across email, landing pages, paid, social, and sales enablement.
• Choose where Capsa shows up: Run industry conferences, executive dinners, and private gatherings with PE investors in NYC, London, and beyond end-to-end.
• Own capsa.ai: Manage website content, conversion, SEO, AEO, page builds, and experimentation.
• Build social presence: Develop company and founder channels, LinkedIn-first, for PE professionals.
• Design and write in-house: Create ads, landing pages, event assets, and social creative in Figma with copy for a sophisticated finance audience.
• Manage agencies and tooling: Oversee paid media, SEO, and event partners plus the tech stack.
There is no playbook to inherit. You'll build the systems, cadence, and channel mix from the ground up, then scale what works as the team and budget grow.
REQUIREMENTS:
• Several years in B2B marketing, including demand generation or growth marketing at a high-growth B2B SaaS or fintech startup.
• Hands-on HubSpot ownership required: workflows, lead scoring, attribution, and dashboards leadership actually uses.
• Full-funnel, multi-channel experience: paid, email, social, web, events, field, and sponsorships.
• Proven pipeline accountability: owned a pipeline number and can demonstrate how your programmes moved it.
• Website and design chops: owned a company website in a CMS and comfortable producing polished creative in Figma.
• Exceptional writing ability: portfolio demonstrating ability to take complex products and make them land with demanding audiences.
• Strong plus: selling to financial services, private equity, or other sophisticated enterprise buyers.
• Right to work in the US required.
