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Stable is a B2B SaaS company on a mission to modernize entity management for internet-native businesses. The company provides business addresses and a dashboard to manage physical mail online, serving 15,000+ companies including Brex, Doordash, and Gusto. Backed by Y Combinator, Craft Ventures, and other leading Silicon Valley investors, Stable is at an inflection point with strong product-market fit and rapid growth.
As Growth Lead, you will own the complete customer acquisition and expansion strategy across both self-serve and sales-led motions. You are responsible for self-serve revenue and sales-led pipeline as your north star metrics, equally accountable for enterprise buyers and solo founders. This is a senior individual contributor role with the opportunity to build a small team as the function scales.
Key responsibilities include:
**Targets & Ownership:** Build and own the growth plan achieving targets across self-serve ARR and sales pipeline. Own a multi-million dollar budget, setting investment allocation across motions and channels, and forecast against it. Make data-driven decisions on what to ramp up, down, or stop. Present growth performance and learnings regularly to leadership. Partner with sales and leadership to define ICPs and create winning campaigns, owning the feedback loop.
**Channels & Demand:** Own end-to-end execution across paid and organic acquisition channels. Build and own AEO and AI search as a first-class channel. Own lifecycle strategy across onboarding, activation, engagement, cross-sell, and win-back.
**AI Systems & Leverage:** Build systems enabling this scope—AI-assisted research, content production, competitive monitoring, funnel analysis, and reporting. Use agents and automation to replace work that would otherwise require headcount or agencies.
**Experimentation & Measurement:** Define hypotheses, success metrics, and testing methodology. Own outcome metrics (pipeline, revenue) and efficiency metrics (CAC, payback period). Build reporting that clarifies key growth drivers.
The role emphasizes hands-on execution with a systems-thinking mindset. You should instinctively build systems to solve repetitive problems rather than grinding through them manually.
**Requirements:**
- 8+ years in growth, demand generation, or performance marketing, spanning both PLG/self-serve and sales-assisted motions
- Experience owning and allocating a meaningful budget (seven figures+) with accountability for outcomes
- Track record of moving revenue and pipeline numbers, not just launching campaigns
- Demonstrated AI fluency: built workflows, agents, prompts, or internal tools that changed how you work
- Experience taking a channel from 0 → 1
- Comfortable presenting growth performance and investment tradeoffs to leadership
- Strong analytical and editorial skills
- Experience owning or working closely with an SEO program, with a point of view on how AI search changes it
- Highly autonomous and comfortable in ambiguous, undefined areas
- Equally comfortable setting strategy and diving into details
