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Guidde is an AI-powered digital adoption platform that transforms workflows into rich, multi-format documentation using generative AI. The company serves over 5,000 organizations globally, from startups to Fortune 500 enterprises, helping teams scale knowledge across employees, customers, and AI systems.
In this role, you will own and optimize Google Ads end-to-end, managing Search, Performance Max, Display, and YouTube campaigns to drive user and pipeline growth. A key responsibility is leading the transition of a six-figure monthly ad budget from an external agency to in-house management, giving you full strategic and operational ownership. You'll drive growth through paid channels, including Google and emerging platforms like OpenAI, while exploring new ad platforms to stay ahead of industry trends.
You'll partner cross-functionally with design, product marketing, and sales teams to align campaigns with go-to-market priorities and target personas. Attribution tracking and measurement will be a collaborative effort, working with GA4, Google Tag Manager, and HubSpot to ensure accurate performance reporting.
The ideal candidate brings 2-4 years of hands-on Google Ads experience managing significant budgets with full ownership of strategy and execution. You need deep, practical expertise across Search, Performance Max, Display/remarketing, and YouTube, including bidding strategies, audience building, and conversion tracking setup. Strong analytical skills are essential—you should be comfortable pulling and interpreting data independently using Google Ads reporting, GA4, Excel/Sheets, and dashboards to drive decisions, not just execute them.
Comfort with AI and LLMs is important for enhancing campaign performance and workflows. You should have experience working cross-functionally with marketing and design teams on landing pages and funnels, and excellent English communication skills to explain performance data clearly to non-technical stakeholders. Experience transitioning agency-managed work in-house is a plus.
