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Deliveroo is seeking a UKI Promotions & Value Strategy Manager to own and execute promotional campaigns and value strategies across the UK, Ireland, and Northern Ireland markets. Reporting to the Senior Marketing Manager, you will translate global promotional initiatives into high-impact regional campaigns while maintaining end-to-end ownership of the UKI promotional calendar.
Key responsibilities include developing and implementing localized promotional strategies that balance commercial objectives with customer experience. You will partner with central functions to identify market needs and merchant requirements, then define and execute strategies to address them. You'll own the team's reporting cycle, delivering weekly and monthly performance analysis to identify optimization opportunities and foster continuous improvement.
You will champion customer and merchant voices in the promotional space, working closely with commercial, finance, and partner-facing teams to stay aligned with evolving needs. Collaboration with Insights and Data Science teams will help you develop deep understanding of customer needs and deploy relevant research. A key part of the role involves adapting global strategies for the UKI market, ensuring regional priorities and merchant needs are embedded into business plans.
You will define and implement promotional strategies to deliver on KPIs with best-in-class execution, leading trade-offs based on importance, urgency, and impact. This includes driving high-value discount, vouchering, and offer initiatives that maximize local engagement and ROI. You'll pitch strategic promotional programs to key stakeholders to secure buy-in and partner engagement, while monitoring competitor trends to refine regional strategies. The role also encompasses owning the go-to-market strategy and sell-in for UKI promotions.
This is a hybrid position requiring 3 days per week in the London office. You'll work in a fast-paced, matrixed organization that values autonomy, ownership, and rapid execution.
