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Zynga, a global leader in interactive entertainment and label of Take-Two Interactive, is seeking a User Acquisition Manager to drive growth for Two Dots, Dragon City, and Monster Legends. This role focuses on hands-on campaign management, testing, and performance optimization across mobile gaming titles.
You will manage daily UA operations across key channels including social platforms, SDK networks, and programmatic advertising. Your responsibilities include executing campaigns end-to-end (setup, optimization, budgeting, reporting), running structured tests on creatives and audiences to improve CPI, ROAS, and IPM, and partnering closely with the Creative team to brief concepts and iterate on performance. You'll monitor performance dashboards to surface insights and trends, collaborate with Product, ASO, and BI teams on full-funnel improvements, assist with monthly budget forecasting and pacing, and stay current on platform updates and competitive activity.
This is an ideal opportunity for someone ready to take ownership of live campaigns, improve performance metrics, and grow their career within a leading gaming studio. The role is hybrid, requiring at least 2 days per week in the Barcelona office.
Benefits include 25 days annual leave plus public holidays, private medical insurance for you and family, disability and life insurance, choice of iOS or Android device, free language lessons (English, Spanish, Catalan), Spotify Premium, professional development budget, Take-Two employee stock purchase plan eligibility, and onsite perks including state-of-the-art gym, free meals, and onsite physiotherapist and hairdresser.
Requirements:
- 2–3+ years of mobile UA or performance marketing experience
- Hands-on experience running ad networks or social campaigns
- Strong analytical and KPI-driven mindset; comfortable working with data
- Familiarity with mobile attribution (MMPs), ad networks, and UA platforms
- Proficiency with Excel/Sheets (pivot tables, lookups)
- Organized, detail-oriented, and able to manage multiple campaigns simultaneously
- Clear communicator and effective cross-team collaborator
Bonus qualifications:
- Experience in mobile gaming and free-to-play environments
- Basic knowledge of SQL or data tools
- Experience working on a live game or app at scale
